Product Description

The Joy of Fundraising will teach you to shift your thinking, focus, and actions to an abundance-based approach that attracts long-term donors who are passionate about your mission. Challenging long-held assumptions of scarcity-based fundraising, The Joy of Fundraising gives you a simple, powerful recipe for long-term fundraising success. Author Terry Axelrod, fundraising expert and founder of Benevon (formerly Raising More Money), condenses her years of teaching into powerful gems of fundraising advice that can benefit anyone with a cause to support. Rather than suffering on the annual fundraising treadmill, you will learn the true joy of fundraising allowing your donors to contribute to a cause they believe in and generate sustainable funding.

Product Details

• Amazon Sales Rank: #164906 in Books
• Published on: 2006-09-01
• Released on: 2006-09-01
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 105 pages

About the Author
TERRY AXELROD, founder and CEO of BenevonTM (formerly Raising More Money), has over 30 years of experience in the nonprofit field, including founding three nonprofit organizations in healthcare and affordable housing. She realized early in her career that the only path to sustainable funding was to systematically connect donors to the mission of the organization, then involve and cultivate them until they were clearly ready to give in short, to treat donors the way you would treat a close friend or family member, someone with whom you planned to have a lifelong relationship. Terry created the Benevon Model in 1996 after serving as Development Consultant to Zion Preparatory Academy, an inner city Christian Academy in Seattle, from 1992-1995. There she designed and implemented the fundraising and marketing programs which yielded $7.2 million in 2 ½ years as well as national recognition of the program including a cover story in the Chronicle of Philanthropy. Author of the Raising More Money series and The Joy of Fundraising, Terry is a sought-after speaker, both nationally and internationally. Her passion and commitment to the possibility of sustainable funding for all nonprofits drives the mission of Benevon and each of its programs. "The donors are truly out there wanting to contribute; it's up to the organizations to connect them powerfully to their work and nurture that connection over time. Our programs give them the tools to do that successfully." Terry currently serves as a Director of the Giving Institute, a Trustee of the Greater Seattle Chamber of Commerce, and Life Trustee of Swedish Medical Center. She received her Masters of Social Work and Bachelors Degrees at the University of Michigan.

Customer Reviews

A valuable tool and personal testimony
Written by Terry Axelrod, The Joy of Fundraising: How to Stop Suffering and Start Enjoying Asking for Money for Your Favorite Cause is a guide to transforming one's focus and tap into the natural desire to give. Both a cathartic source to kindle zest for fundraising work in the reader, and a practical advice guide for rationally and emotionally connecting with potential donors, The Joy of Fundraising divides itself into three main sections respectively devoted on shifting one's thinking, focus, and actions toward cultivating a more positive and successful fundraising environment. A valuable tool and personal testimony, especially recommended for employees of charities or anyone seeking to renew the drive to seek donations for a cause.