OfficePolitics.com Adviser, Erika Andersen's new book, Being Strategic. Talk of strategy abounds in business — but moving from thinking strategically to acting strategically is an enormous leap. BEING STRATEGIC is a roadmap for consistently making choices that best move you toward your desired future. What’s more, it explains why being strategic is worth the time and effort required, what’s involved, and how to do it. The book explains the core skills and practices needed at each point of being strategic and provides simple models, real-life examples and self-directed activities for learning and applying them.

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Product Description

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Product Details

• Amazon Sales Rank: #456795 in Books
• Published on: 2009-05-26
• Released on: 2009-05-26
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 288 pages

Features

• ISBN13: 9780312553982
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
• Click here to view our Condition Guide and Shipping Prices

From Publishers Weekly
In this accessible but overly ambitious debut, top consultant Andersen walks readers through a step-by-step guide to strategic thinking and action. She describes the process of formulating and executing strategy through the historical example of the 800-year-old castle at Criccieth, a massive construction project envisioned and overseen by Welsh nobleman Llewellyn Fawr. Through an imaginary narrative of Llewellyn's conversations with his wife and peers, Andersen culls the process of strategic thinking: clearly defining the challenge and considering the potential obstacles before taking action. While the castle analogy is appealing and helpful, midway through the book Andersen introduces case studies of several imagined companies to illustrate additional points, leaving the reader to wonder what happened to Llewellyn and his castle. Andersen's strong voice and experience in strategy coaching comes through, but she confuses her business reader with personal growth messages. In the end, her valuable lessons are watered down as she attempts too much by extending her deliberate thinking process beyond the business world to Strategy as a Way of Life. (June)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review
"Unlike most experts in her field, Erika Andersen has an approach to being strategic that's sensible and accessible. With her, you feel capable of creating the business, career and life you want. She's to strategy what Suze Orman is to personal finance!" - Nancy Tellem, President, CBS Paramount television network entertainment group."

About the Author

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Customer Reviews

How to make decisions that drive success

For organizations as well as for individuals, strategies resemble "hammers" and tactics resemble "nails" in that the former are needed to drive the latter. To extend the use of metaphors, it is also important to have the right hammer and the right nail, locate the nail properly, and then hit it with sufficient force. If I understand what Erika Andersen is explaining in this book, this is what "being strategic" is all about when making decisions that concern one's career and personal life. As Yogi Berra is alleged to have said, "You've got to be very careful if you don't know where you're going, because you might not get there." Therefore, it is imperative to envision a desired future because having that clearly in mind will guide and inform the decisions that are made, including non-decisions. (I agree with Michael Porter: "The essence of strategy is choosing what not to do.") In this volume, Andersen immediately establishes a personal rapport with her reader with effective use of direct address and sustains it as she responds to "how to" questions such as these:

Formulate a desired future?
Define the challenge(s)?
Identify the barriers?
Craft appropriate strategies?
Select appropriate tactics?
Execute effectively and efficiently?
Measure progress?
Recognize and then make necessary course corrections?
Involve others to obtain their support and assistance?

These are questions that must be addressed by individuals who are dissatisfied with the progress of their career and/or the quality of their personal lives. They are the same questions that must be addressed by those involved in project teams.

Readers will appreciate that throughout her narrative, Andersen includes self-directed ("Try It Out") exercises that can be completed within the book. This is a format I have always favored in combination with a reader's highlighting of key points. (I do not understand why more authors do not use it.) Other reader-friendly devices include strategic use of bold face, checklists, summaries of key points, graphics (i.e. Figures), and an "In Real Life" section that concludes each chapter that asks the reader to correlate material in the book with specific circumstances in her or his own life. Obviously, these are correlations only the reader can make and, as Andersen surely intended, actively involve the reader in a journey of discovery as well as well as a process to achieve ultimate success, however defined.

Readers who have supervisory responsibilities are urged to check out Andersen's previously published book, How to Grow Great Employees: Turning Ordinary People into Extraordinary Performers. (It is now available in a paperbund edition with a new Preface.) Given the fact that all organizations need effective leadership and management at all levels and in all areas, I think both of her books are essential to gaining an understanding of (a) how to become a fully-developed person at work and in one's personal life and (b) how to help others to do so, also.

This book is a home run
Likely one of the clearest books on strategy I have ever read. Many of our clients come to us with processes and plans that are an undisciplined mix of tactics and strategy. Anderson makes a some good definitions of strategy and tactics (e.g. Strategy is where you want to be, tactics is how you will get there) . The author clearly understands group dynamics making this an essential handbook on getting groups through strategy planning and execution sessions. (I wish I had had this book 30 years ago. ) An easy read with sufficient activities and exercises that the reader has ample opportunity to imprint the learning.

Strategy made sensible
Several years ago an organization asked me to evaluate the strategic plan they had spent a lot of time and money creating just three years before. I made the rounds of the key executives.

"Do you use the strategic plan?" I asked. Executive after executive said, "No." A couple asked me which strategic plan I meant. Then I walked into Ed's office and asked my question.

"Oh, sure," said Ed. "I use it every day. It's great"

I was excited. "What's great about it?"

Ed jerked his thumb over his shoulder. "It keeps that door propped open so it won't slam shut when I open the window." He chuckled.

I turned to see the three fat binders that held the plan stacked in front of a door. The scales fell from my eyes.

I had studied business in school. My comprehensive exam was on strategy. Business strategies of that time were modeled on the -vaunted GE Strategic Planning system. And they produced plans like the one that propped open Ed's door.

Those plans had several things in common. The most important was an unspoken belief in the possibility of accurate prediction and the power of precise, detailed planning. They were mostly based on a combination of what businesspeople understood as the military model of strategy, combined with a Growth/Share matrix derived from GE, and something about learning curves.

They planned for a predicted future. Then the plans laid out a detailed response to that future.

Scenario planning was talked about a lot, especially after an article in the Harvard Business Review by Shell's Pierre Wack. But for most of the companies using the term, "scenario planning" amounted to making lots of detailed plans.

Those plans were costly to prepare. They had virtually no effect on day-to-day operations. The executives and their staffs who created them would have done well to heed the following two quotes.

"Plans are nothing. Planning is everything." ~ Dwight Eisenhower

"When it comes to strategy, ponder less and do more." ~ Jack Welch.

For a while now, my favorite book on strategy has been Warfighting, the strategic doctrine of the US Marines. It's short, simple, and it's more about asking questions than giving answers.

But as good as that book is, it's still a military model. That's good, but I really wanted to see a strategy book that wasn't military.

Last year, I was chatting with Erika Andersen and she mentioned the book she was writing. The more she talked, the more excited I got, because it seemed like she was going to write the very book I wanted to read. She did.

The premise of the book is that "being strategic" means consistently making "core directional choices" that move you toward the future you want. Here's a quick outline of the process.

How can we ...? Defining the challenge.

What is - Pulling back the camera.

What's the hope? - Reasonable aspiration

What's in the way? - Facing the facts

Where's the path? - Roadway first, then asphalt

That's solid and simple and workable, but so far this looks like other strategy systems. You ask a bunch of questions and develop your strategy. The big difference is what happens next.

In most strategy books, what happens next is you go off and implement the strategy. Erika Andersen suggests that what you should do is live your strategy. And that makes more sense.

The metaphor that Andersen uses is that of a Welsh castle, Criccieth. The castle was built in the 13th Century. Since then it's been modified and added to. Parts have disappeared. Others have been created. For Andersen, both the castle and your strategy should be living, changing things.

The key to this book is the question: "How do I get from where I am to where I'm going?" It's a question that you ask over and over again. That's what it means to "be strategic" or to live your strategy as a set of actions and choices.

There's advice about how make this work for you and more advice about how to use the concepts in a group situation. The concepts are effective, but with this book, like Andersen's earlier book, Growing Great Employees, God is in the details. The writing is superb, the examples are well chosen and the stories are well-told.

I recommend Being Strategic to just about anyone with even a passing interest in strategy. It will help you get better results in your life and your business and any other organization you care about. With this book you'll live your strategy instead of burying it in binders.