 | Web Site Measurement Hacks by Eric T Peterson
Buy new: $18.21 / Used from: $5.00 THE great book for Web Analytics professional practitioners so far.
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 | Web Metrics: Proven Methods for Measuring Web Site Success by Jim Sterne
Buy new: $22.94 / Used from: $2.30 The first big one on the topic. Jim Sterne is still, and always, a great read.
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 | Web Analytics Demystified: A Marketer's Guide to Understanding How Your Web Site Affects Your Business by Eric Peterson
Buy used from: $30.00 Great book for non-professional who want to have an excellent understanding
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 | Call to Action: Secret Formulas to Improve Online Results by Bryan Eisenberg
Buy used from: $2.32 Collection of ClickZ articles mainly by Bryan Eisenberg
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 | Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing by Bryan Eisenberg
Buy new: $13.59 / Used from: $0.01 Good exposition of Persuasive Architecture, in a more organized fashion than "Call to Action"
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 | Persuasive Online Copywriting: How to Take Your Words to the Bank by Bryan Eisenberg
Buy used from: $36.00 If you sell anyting on the Web....
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