Advanced concepts from a copywriting legend. A brilliant book for those who've already got a solid grasp of basic copywriting fundamentals. My "Charlton Heston book" - you can have it when you pry it out of my cold, dead hands.

Powerful lessons from a marketing pioneer. This is the first book of a trilogy of pure marketing gold. It's just been republished as The Adweek Copywriting Handbook.

No matter what you're selling, the way you position yourself in your prospect's mind is essential to your success. This little book can help you to be heard in an overcrowded marketplace.

Bird has spent nearly 50 years as a copywriter, most famously as the creative director of Ogilvy and Mather Direct. Great book on writing sales letters that pull. Ogilvy: "Drayton Bird knows more about direct marketing than anyone else in the world."

The actual mechanics of what James Webb Young talks about in A Technique for Producing Ideas. Psycho-Cybernetics explains how to unleash the power of your subconscious mind. An awesome tool for writing copy. This is the book many of today's copywriting gurus (Bencivenga, Makepeace, Jeff Paul) have mentioned as being paramount to their success. Dan Kennedy edited the updated version.

Two works by a pioneer who invented coupon sampling, testing and copy research. Great stories about looking past the obvious to find the deeper benefits. David Ogilvy put it best: "Nobody should be allowed to have anything to do with advertising until he has read this book seven times."

Terrific story about a J. Walter Thompson refugee who moved to Vermont, made millions with the power of his pen and lived happily ever after. Inspiring.

Get clear on your believable, high ROI offer, the core of your marketing campaign.

If you're OK with the author's political bent (he's a Republican pollster) this book has a lot to say about the emotional power of key words and phrases. Includes 10 rules of successful communication.

Get ready to write and crank up the music. Mozart is ideal for your focus and clarity. This 2-CD set, subtitled, "Music for Projects and Study" is one of six in the series. This is the one for creating and writing. It will focus your attention, enhance your creativity by activating your right brain and reduce your stress and tension.

Great strategies to help you to achieve your full potential. His Goals CD is also extraordinary. Absorb this stuff and use it like rocket fuel to launch you to success.

Strategies of the world's top creative directors on how to navigate the ad world and produce effective advertising for your clients. Inside-the-noggins glimpse at how creativity flourishes at the most successful agencies in NY, SF, Sao Paulo, Barcelona, London and other ad hot spots.