Product Description

Knock Your Socks Off is back! The successful formula for wowing customers has been adapted into a surefire strategy for winning sales. Written by the illustrious team of Gitomer and Zemke, this book helps salespeople succeed in today's complex and stiffly competitive sales environment.

In today's world, customers choose slowly and carefully. They demand product customization at mass manufacture prices, and they want limitless opportunities to change their minds. On top of all that, salespeople face a marketplace awash in products and services, where good first impressions and long-term relationships have never been so crucial.

Knock Your Socks Off Selling equips salespeople with the knowledge, skills, and personal resolve necessary for navigating these murky waters. Readers learn about:

* The philosophy of KYSO selling: How to master the art, craft, and science of buoying the customers' comfort level and confidence to buy. * The KYSO attitude: How to embody the straightforward credo of learning the customers' businesses and helping them understand how a product or service fits their needs. * KYSO selling skills: How to excel at the essential skills, such as networking, generating leads, making appointments, making presentations, assuring sales, and following through. * The KYSO selling reward: How to mature the relationship from "Buyer/Seller" to "Partnership"--and keep customers coming back again and again.

Product Details

• Amazon Sales Rank: #292248 in Books
• Published on: 1999-05-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 220 pages

Features

• ISBN13: 9780814470305
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
• Click here to view our Condition Guide and Shipping Prices

From the Publisher
Sales of the 6-volume "Knock Your Socks Off" customer service series has been phenomenal, exceeding 600,000 copies. This book takes that winning "Knock Your Socks Off" formula and applies it to the sales arena.

From the Back Cover
Other "Knock Your Socks Off" books available include:

Coaching Knock Your Socks Off Service Paperback * $17.95 * 160 pgs * 0-8144-7935-9 "Provides a solid foundation in mastering the art of developing excellent employees, the strongest defense again service quality trouble!" --Gary Langley, Director, Organization & Human Effectiveness, Motorola Semiconductor Product Sector

Delivering Knock Your Socks Off Service Paperback * $17.95 * 136 pgs * 0-8144-7970-7 "Written in a witty, engaging style, it offers real tactics any service provider can use. Once you've read this book, pass it on to your employees." --Entrepreneur

Knock Your Socks Off Answers Paperback * $15.95 * 176 pgs * 0-8144-7884-0 "Surprisingly broad in its reach--it's essential enough to benefit both the sole proprietor and the customer service reps at a Fortune 500 conglomerate." --Milwaukee Journal Sentinel

Managing Knock Your Socks Off Service Paperback * $17.95 * 136 pgs * 0-8144-7784-4 "The authors give valuable insights--backed up with case studies--on how to turn every customer into a customer for life." --Entrepreneur

Sustaining Knock Your Socks Off Service Paperback * $17.95 * 150 pgs * 0-8144-7824-7 "The case Connellan and Zemke make for service quality is compelling and important...They illuminate the need for all organizations, regardless of size, to commit to it over the long haul." --Small Business News

Tales of Knock Your Socks Off Service Paperback * $16.95 * 150 pgs * 0-8144-7971-5 "If you want to understand the secrets of success in our service economy, read these stories. If you are personally involved in giving service, read and be inspired." --Cheryl A. Bachelder, Executive Vice President, Domino's Pizza, Inc.

About the Author
Jeffrey Gitomer (Charlotte, NC) is founder and president of Business Marketing Services, a consulting and training firm that works with clients to improve their sales performance and customer service. He is the author of the nationally syndicated column "Sales Moves" and the acclaimed book, The Sales Bible.

Ron Zemke (Minneapolis, MN) is a highly successful business writer, a senior editor of Training magazine, and a sought-after consultant whose clients include Ford Motor Company, Microsoft, and Motorola. He is the author or co-author of more than 20 books, including Delivering Knock Your Socks Off Service, Tales of Knock Your Socks Off Service, Knock Your Socks Off Answers, Coaching Knock Your Socks Off Service, Managing Knock Your Socks Off Service, and Sustaining Knock Your Socks Off Service.

Customer Reviews

Knocked MY Socks Off!
I am a professional salesman who has been in this profession for over 25 years.

This is one of the BEST Books I have read on the subject - ever!

It contains real life examples that I can put to use NOW.

Very informative and easy to read. I will refer to it again and again.

If your eating depends on your selliing, read this book!
I love Jeffrey Gittomer.

He gets what it is all about. For those of us who don't eat if we don't sell, here is a book worth reading.

The advice is practical and will help you close more sales and take better care of customers. Is that not why we are here?

You will not regret the time spent reading and rereading this book.

A Solid Effort!
The outlook for selling as a career has darkened with the spread of automated and electronic transactions and product sales. How, then, can the modern salesperson succeed? By embracing a consultative sales approach, a salesperson can build one-to-one relationships with clients and become their expert resource for product information. Starting from shine-your-shoes-and-tuck-in-your-shirt basics, consultants Jeffrey Gitomer and Ron Zemke present a highly readable, detailed plan for managing every aspect of the transition from transactional to relationship-based selling. Beginning salespeople can use this book as a how-to guide for developing their careers, while seasoned professionals will gain from its straightforward instructions for developing a portfolio of long-term customers. Managers will relish the tools for cataloguing and improving their sales force's skills. For these reasons, we... recommend this book for sales professionals at every level.