Product Description

How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks,   gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimizer tool.

Product Details

• Amazon Sales Rank: #1299 in Books
• Published on: 2008-01-29
• Original language: English
• Number of items: 1
• Binding: Paperback
• 384 pages

From the Back Cover
OPTIMIZE YOUR LANDING PAGES TO TURBOCHARGE YOUR PROFITS

How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you will learn all the skills necessary to dramatically improve your bottom line:

• Identify mission critical parts of your website and their true economic value

• Define important visitor classes and key conversion tasks

• Gain insight on customer decision-making and make your page friction-free

• Uncover problems with your page and decide which elements to test

• Understand the power and limitations of common optimization approaches

• Develop an action plan and get buy-in from all key players

• Avoid common real-world pitfalls that can sabotage your test

Packed with case studies, practical strategies, a detailed review of the Google Website Optimizer tool, and a comprehensive companion website, this one-of-a-kind resource will help you make your landing pages more profitable.

"Tim has figured out what so many people don't understand: your website can (and should) get better. Every single day."
—Seth Godin, author of Meatball Sundae

"This book is a must-read for the modern Internet marketer."
—Kevin M. Ryan, Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch

"This is the best business-focused, measurement-based guide to website design I have seen."
—Don Norman, cofounder of Nielsen Norman Group and author of The Design of Future Things

"Stop guessing at the best landing page designs and embrace true customer centricity. This book shows you how!"
—Avinash Kaushik, Analytics Evangelist and author of Web Analytics: An Hour A Day

"Tim's Landing Page Optimization is a must-have for your bookshelf."
—Bryan Eisenberg, New York Times and Wall Street Journal bestselling author

About the Author
Tim Ash is a recognized expert in the field of landing page optimization. He is the president of SiteTuners.com, a company that improves the conversion rates of website landing pages through state-of-the-art scientific testing. Tim has spoken internationally at such industry events as Search Engine Strategies, PC Expo, the Affiliate Summit, and Internet World. Visit Tim's book site at LandingPageOptimizationBook.com

Customer Reviews

Easy to digest and results oriented.
The author has accomplished a difficult feat indeed - explaining the variety of methods and mechanisms of multivariate testing simply, plainly, and with real world application.

I work in the Direct Response space, we've used multivariate testing for a number of years and actively subscribe to a number of newsletters and whitepapers on the subject. I would consider myself an expert on the process and technologies, yet still found a wealth of new and refreshing information in this book.

In particular, the methodology behind calculating the real dollars and cents increases is well executed.

All around easy to reccomend.

Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
This is a terrific read! If you have an online business -- this is a MUST read. -Steve

Big on theory, light on examples
The book is okay for some audiences. There is a complete discussion of theory but it is short on case studies and examples. Money would be better spent on the books available from Jakob Nielsen.