Product Description

Writing for the web. Web word wizardry. Web writing that works. What does that mean? Your online copy must persuade - it's integral to getting your visitors or readers to register, subscribe, qualify as leads, and yes, even buy from you. It's writing that must earn its keep. And to effectively manage the quality of your online writing, you need to understand what works, why it works and how to make it work better for you. Whether you are the marketer responsible for the bottom line or the writer creating the copy, Persuasive Online Copywriting provides the tools you need to get results.

Product Details

• Amazon Sales Rank: #412148 in Books
• Published on: 2002-09-15
• Number of items: 1
• Binding: Paperback
• 176 pages

Nick Usborne, Author, Net Words: Creating High Impact Online Copy
"...An excellent, practical guide to writing with conversion rates in mind"

Larry Chase, WDFM.com Publisher and Author
"...this is a must have volume."

Dan Janal, Founder of PR Leads and Author
"This is the Strunk & White of writing for the web."

Customer Reviews

Persuaded me to keep reading and wanting to learn more!
This book scores a triple play! Its three authors unite to create a book that will help anyone turn their writing and Web site into a winner. It is packed full of valuable information that is presented in an easy to read fashion. The authors have a unique writing style that is witty and humorous and keeps you entertained even when explaining about something as boring as online conversions. This book would be great for students in a Web site writing class or for someone who wants to make a Web site that is more user and reader friendly. I personally did know anything about Web writing before reading the book, but it has really inspired me to learn more and improve my skills. I have definitely been persuaded!

Incredibly practical - To the authors: great job!
I found this book by browsing on Amazon, and it has been an incredible find. I am currently developing a website from scratch. I have bought all kinds of books to help me with this and this one is probably THE most useful. It contains many, many key ideas regarding what most matters in the content of a website. This is a book I keep reading and re-reading - A big thanks to the authors!

Excellent Book for Increaseing Online Conversions
Persuasive Copywriting is a great companion to Call to Action, also by Bryan and Jeffrey Eisenberg. Portions of the information in this book were repeated in Action, but that does not make Persuasive any less valuable to web site owners and online marketers alike.

Much like my reading of Call, I have exhausted a highlighter underscoring important sections of information throughout the book. With sections covering writing considerations, techniques and writing for the web medium, Persuasive provides substantial tips and recommendations to make your copy stand out above the rest, and more importantly, be an effective sales tool.

As a bonus, there is an entire 50 page "afterword" all about understanding online conversion, which will help you better understand the conversion process, while providing useful tips on how to improve your site's conversion rates.

Anyone responsible for the content of their website should read this book and keep it close by. As the author's state, writing for your website is not a one-time process, but is all about tweaking and testing different formulas. Persuasive makes a great reference manual for the process of getting the most out of your web page content and squeezing out higher conversion rates from your visitors.