Product Description

Business, Economics, Marketing, Advertising, Promotion, SEO, PPC

Product Details

• Amazon Sales Rank: #121362 in Books
• Published on: 2007-03-19
• Released on: 2007-03-19
• Number of items: 1
• Binding: Paperback
• 202 pages

The Search Engine Marketing Weblog, May 10, 2005
...this book is the PPC bible. Tracking, click fraud, branding, local advertising are all covered...

From the Publisher
This 190+ page book is widely considered the definitive handbook on Search Engine Marketing. In it, Pay Per Click (PPC) advertising pioneers Boris and Eugene Mordkovich share their knowledge from the most basic "Pay Per Click 101" information (like how Pay-Per-Click works; why it is so extraordinarily effective; how to craft an ad campaign that generates sales; and how to know what works, and what doesn't) to the most advanced PPC strategies being used today, including contextual advertising, localized search, and click fraud.

About the Author
Boris and Eugene Mordkovich are founders of the top search engine marketing firm, MordComm, Inc. They started off right when the first Pay Per Click search engine, GoTo.com (now Yahoo! Search Marketing) was launched in 1997. While many people were outraged at the idea of a search engine charging for website listings, Boris and Eugene saw an opportunity for a new, affordable and effective means of advertising.

They've used Pay Per Click search engines to market all of their future ventures. Their first online project was EchoDev, a network consisting of five resource sites for web developers and designers. In 2001, they launched HostVelocity.com offering website hosting to small businesses worldwide. In less than a year, through effective Pay Per Click advertising techniques, HostVelocity.com had accumulated thousands of clients - once again proving the company's knack for an ability to succeed, even in what's considered to be one of the most competitive and saturated markets.

As Pay Per Click search engine industry continued to grow, Mordkovich brothers wanted to share their accumulated knowledge and expertise with those looking for guidance. They created PayPerClickUniverse.com - informational website dedicated to educating consumers about Pay Per Click marketing. The company also began an intensive research and development effort to create an outstanding ad management, tracking, and fraud prevention program for Pay Per Click advertisers - AdWatcher.com. After two years of development and launch, it's already becoming one of the pay-per-click advertising community's most popular and relied-upon tools.

The brothers' experience and success within multiple facets of Internet business have made them sought after experts in the art and science of online marketing. This book has been a compilation of over 14 years of combined experience and hands-on work in the online marketing industry.

Customer Reviews

Disappointing
A shallow treatment of a complex subject. I didn't find anything in this book that isn't explained in Google's help pages. Furthermore, the format of the book (it looks self-printed, by an amateur) was a real turn off for me.

Very disappointing, and if you act quick, you can buy my (lightly used) copy on Amazon.

Very useful and helpful book
It helps me to build PPC knowledge and help me start with PPC at work.
Very useful book

Average at best
Don't waste your money. This book is too hard to follow. It is really not very well written.