Product Description

* Learn the secrets of freelance copywriting * Earn top income working from home * Put your creativity to use

Corporations and agencies outsource most of their copywriting and need copywriters more than ever today—including for Internet marketing. Most copywriters cannot keep up with the demand for their services, and many make between $50,000 and $150,000. Start & Run a Copywriting Business is your essential guide to getting started and prospering in an industry that offers substantial income, flexible hours, and stimulating work.

This book will provide new copywriters and old pros alike with proven, step-by-step strategies on how to find and keep clients, complete common copywriting tasks, set up an effective office, and overcome the unique challenges inherent in this business.

Topics covered include: * Deciding if copywriting is for you * Mastering basic copywriting techniques * Getting started in the business * Setting rates and quoting on assignments * Tapping into top markets * Effectively marketing your services * Managing your work, time, and money * Troubleshooting and getting help

Turn your talent into dollars by learning to write ads, brochures, direct mail, websites, and business-to-business and e-mail marketing materials. Start & Run a Copywriting Business will show you how to write copy your clients will love.

The worksheets and checklists on the CD-Rom are included in MS Word and PDF formats for use on your Windows-based PC.

Product Details

• Amazon Sales Rank: #40699 in Books
• Published on: 2005-06-30
• Released on: 2005-06-30
• Original language: English
• Number of items: 1
• Binding: Paperback
• 231 pages

Wall Street Journal, April 26, 2002
There are many sources that can help you get started. Steve Slaunwhite's book...is particularly helpful.

From the Publisher
Now includes a bonus CD-ROM with marketing and business tools to help you get your new company started successfully!

From the Back Cover
Corporations and agencies outsource most of their copywriting and need copywriters more than ever today. Most copywriters cannot keep up with the demand for their services, and many make between $50,000 and $125,000. Start & Run a Copywriting Business is your essential guide to getting started and prospering in an industry that offers substantial income, flexible hours, and stimulating work.

This book will provide new copywriters and old pros alike with proven, step-by-step strategies on how to find clients, complete common copywriting tasks, set up an effective office, and overcome the unique challenges inherent in this business.

Topics covered include:

-Deciding if copywriting is for you -Mastering basic copywriting techniques -Getting started in the business -Setting your rates -Marketing your services -Getting work and getting paid -Succeeding as a part-timer or moonlighter -Troubleshooting and getting help

Turn your talent into dollars by learning to write ads, brochures, Web sites, direct mail, press releases, and commercials. Start & Run a Copywriting Business will show you how.

Customer Reviews

Very helpful book
If you're looking to get into the copywriting business, this is one of the books you should read.

A good business bible from Steve Slaunwhite
I had the good fortune to take a course given by Steve Slaunwhite, and he covers the B2B market quite well. His website is quire well organized, and I brought this book, not knowing he was the same author of the course I took. This book is very practical, and I recommend it, for its down-to-earth approach. Steve made a successful career transition
From being in sales to becoming a top B2B freelance copywriter. He inspired me go plunge into the freelance copywriting world, after being downsized by a major corporation.
Randy Kemp
http://www.randykempcopywriting.com

Honest, Helpful Advice for a Copywriting Business
This is a very well written, entertaining, informative, and helpful account of what it takes to start a freelance copywriting business. Everything from suggestions on how to write different types of marketing copy to advice about how to manage money and run the business is included. This is probably the best single volume on the subject.