Product Description

Never before in the history of advertising has it been possible to spend five bucks, write a couple of ads and get instant access to more than 100 million people in 10 minutes. But that's exactly what Google AdWords does. It's an awesome concept-but you can lose a bundle if you don't know how it works.

Learn how to:

• Build an AdWords campaign from scratch
• Identify keywords that entice people to click on your ads
• Get the lowest bid prices on your keywords
• Defeat click fraud and other scams
• Use search engine optimization techniques
• Turn clicks into customers

Plus get FREE e-mail updates on Google's ever-changing system.

Product Details

• Amazon Sales Rank: #4588 in Books
• Published on: 2006-11-29
• Number of items: 1
• Binding: Paperback
• 304 pages

About the Author
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Customer Reviews

Too Macho for my tastes
The book is full of 'I did this' and 'I did that' with little nitty gritty of 'How I did this' and 'How I did that'.

I am sure that I will extract value from the book but the testosterone charged, 'I'm the best' just gets to me.

Excellent AdWords Manual.
Perry and Bryan did a wonderful job on this volume. This is a must-have for anyone running AdWords campaigns. The book opens your eyes to many important things.

The only criticism that I have is about the continuous references to the Overture's Keyword Selector Tool which has been inaccessible for almost a year now. It seems that it is already time for the authors to edit the "Ultimate Guide to Google AdWords" to rely more on Wordtracker or a similar tool.

Overall, excellent job on the book, gentlemen. Quick and extremely informative read. Took me a transatlantic flight to read, and boy, did I find a number of hidden gems in it!

I am still giving it a 5-star rating (regardless of that Overture comment).

Thank you,

Evgenii "Geno" Prussakov
/Author of "A Practical Guide to Affiliate Marketing" & "Online Shopping Through Consumers' Eyes"/

5-star reviews were written by author's friends
This book too general. Talks a lot about tips for running your business in general. That's not what I need. I was looking for Google tips exclusively.
If you read the wording of all those 5-star reviews, they are a joke. Not written by actual buyers, most likely the author's friends.