 | Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies for Attracting New Customers Using Google, MSN, Yahoo & Other Search Engines by Boris Mordkovich, Eugene Mordkovich
Buy new: $20.65 / Used from: $14.96 Paid advertising is the complement to ranking in the organic results. This book fills that gap nicely.
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 | Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site (Ibm Press) by Mike Moran
Buy new: $31.49 / Used from: $23.95 This is SEO for large corporations in particular, as it helps to clarify internal relationships necessary to achieve the result.
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