Product Description

The slim, compact DSC-W55 model sports 7.2-megapixel imager and precision Carl Zeiss Vario-Tessar lenses. It combines traditional, eye-level viewfinder with large LCD screen for easy framing and viewing of photos. The W55 camera makes a splash with a 2.5-inch LCD screen wrapped in a metal body. This model features 3x optical zoom capability, blur-reduction technology (ISO), and substantial internal memory for shooting without a media card. Its storage capacity can be expanded further with an optional Memory Stick Duo or Memory Stick PRO Duo flash media card.

Product Details

• Amazon Sales Rank: #8229 in Camera & Photo
• Color: Silver
• Brand: Sony
• Model: DSCW55
• Released on: 2007-02-20
• Number of items: 1
• Dimensions: 1.00" h x 2.50" w x 4.00" l, 1.00 pounds
• Memory: 56MB
• Display size: 2.5

Features

• 7.2-megapixel CCD captures enough detail for photo-quality 14 x 19-inch prints
• 2.5-inch LCD display; 3x optical zoom
• High-sensitivity shooting mode increases ISO to maximum of 1000
• Capture MPEG VX video with audio
• Stores images on Memory Stick DUO or MS Pro DUO memory cards (56 MB internal memory included)

From the Manufacturer
In silver, black, pink, or light blue, the DSC-W55 is a stand-out choice for style-conscious start-out or step-up camera customers who appreciate real value and advanced technology. 7.2 MP imaging, Carl Zeiss 3x optical zoom lens and high sensitivity combine to capture clear, high-detail images even in low light--and with up to 380-shot2 Stamina battery power, 56 MB internal memory capacity and large 2.5-inch LCD screen, the DSC-W55 is ideal for family memories at home or on the road.

7.2-Megapixel Super HAD CCD
More megapixels give you more detail and definition when you make big prints or crop in tight on your subject. The advanced Sony Super HAD (Hole Accumulated Diode) CCD design allows more light to pass to each pixel, increasing sensitivity and reducing noise.

Carl Zeiss 3x Optical Zoom Lens Design
A top-quality Carl Zeiss 3x optical zoom lens design helps the DSC-W55 bring distant subjects closer and lets you frame shots quickly for better composition--a real advantage for family sports, outdoor fun and travel photos.

Large 2.5-Inch LCD Screen
The DSC-W55 provides a large, bright LCD screen for composing shots, checking results, sharing your photos on location and reading camera setup menus even in full sunlight.

High Sensitivity Mode
With high sensitivity of ISO 1000, the DSC-W55 gives you better shots in low light so you can shoot without flash to preserve the mood--great for birthday parties, indoor gatherings and candid portraits.

Clear RAW Noise Reduction
The original Sony Clear RAW NR (Noise Reduction) image processing technology helps suppress color noise that can accompany high-sensitivity shooting.

56MB Internal Memory
The DSC-W55 allows you to capture a large number of images without a flash memory card, so it's great for traveling or for quick candid snapshots.

Memory Stick Duo Media Convenience
The DSC-W55 also has a built-in slot for optional Memory Stick Duo or Memory Stick PRO Duo media--the compact, high-capacity storage media that make it easily to upload photos to your computer or make lab-quality prints at home on your SonyPicture Station digital printer (sold separately).

Function Guide Text/Icon Display
An on-screen Function Guide text/icon display makes it easy to learn the camera functions that give you greater creative freedom to adjust photo settings.

Versatile Color Modes
The DSC-W55 gives you greater creative freedom to adjust color mode for the creative results you want--with Natural setting for subtle colors, Rich setting for more intense colors, in addition to Monochrome and Sepia color settings.

Convenient Photo Modes
To adjust quickly for specific shooting situations, the DSC-W55 lets you choose from several convenient photo modes: Auto, P-Auto, and Scene Selections for Twilight, Twilight Portrait, Landscape, High Sensitivity, Soft Snap, Snow, and Beach environments.

14x Smart Zoom Feature
The Sony Smart Zoom feature intelligently "crops into" the central portion of interest in your photo, avoiding the image degradation of other digital zooms.

MPEG Movie VX Fine Mode
The DSC-W55 can capture VGA (640 x 480) audio/video clips at high frame rate (up to 30 frames per second4), with length limited only by the capacity of your media.

Stamina Battery Power
Sony lets you capture up to 380 shots2 with a fully charged NP-BG1 Lithium Ion battery--enough shooting capacity to cover a long weekend or a whole vacation.

Burst Mode
You can fire off four shots automatically at 7.2 MP mode or up to 64 shots at VGA standard mode--a great way to capture a child's first steps or a pet's best tricks.

Picture Motion Browser Software
Supplied software makes it easier to upload, organize and search photos on your PC--and provides a convenient map view function to sort photos by location and display their origin on a world map by using an optional GPS unit.

What's in the box
Sony Cybershot DSCW55 digital camera, NP-BG1 rechargeable battery, BC-CSG battery charger, AV and USB multi-connector cables, wrist strap, software CD-ROM (Note: No Memory Stick DUO media or adaptors are included.)

Customer Reviews

A very good choice for lots of people - easy to carry, easy to use
The Sony W55 is the followup to the successful and popular W50. It's a very good compact camera, easy to carry and easy to use, and reasonably priced - so most people will be happy with it.

Not much has changed from the W50, which in this case is a good thing!

One change is that the W55 is a 7 MP camera, rather than the W50's 6MP. Honestly, that's not a big plus, as they haven't made the sensor that catches the light any larger. Same (good) lenses, same size sensor = the same (good) pictures, but not better. (Though it might help a little on features like Smart Zoom.)

The obvious change is of course the colors. Don't make too much fun of that! There are 4 DSC-W series cameras in our family, colors would have kept my mother-in-law from taking my sister's camera home with her. A little personalization is a good thing.

The internal memory has been expanded (to 56MB), but I've never used the internal memory on the cameras that have had it, so I'm not sure that matters much. It might be worth knowing how to use as a backup, for another dozen or two shots if your card is full, or you have some other problem.

The controls, menus and interface on the W55 are reasonably easy to use. For example, the W55 has easy access to the various scene modes (twilight, etc), with some explanation on the screen of what those mysterious little icons mean (so you might actually use them, since it tells you what they do!). If you're new to digital photography, there will be a learning curve. But if you've used other cameras much, especially Sonys, you can pick this up and use many of the features right away.

Read the short introductory guide that comes with the camera, though!

The rechargeable battery should easily last you for a full day of shooting - hundreds of shots - with no problem. (Be a little wise about turning it off when you're not using it!) So you probably don't need a second battery, unless you're going into the woods for a while. It's nice not to have to mess with bulky AA rechargeables. Also, lithium ion batteries don't have a memory effect, so don't worry about partial recharging. Just charge the battery each night. So - before getting a second battery, try it for a while and see if you need it.

But get a case - something to protect the screen, at least. A fully closed one might help resist rain and splashes a little, too.

You'll also want to get a Memory Stick Pro Duo card - Pro cards are faster, and you need the smaller Duo size with this camera. Get a 1-2GB card so you don't have to think about running out of memory too much - if you shop carefully, you can find them for so little these days that it's well worth avoiding running out of memory. You might want a spare card if you plan to travel for more than a week, or use the video mode often - which is surprisingly good (though a bit dark) if set to fine, but uses enormous amounts of storage at that setting.

You can stretch your memory, and your hard drive space, by using one of the lower-resolution settings to take snapshots. You don't really need 7MP for all your photos!

The W55 will take better photos than those credit-card type cameras that have a tiny lens system - optics will always make a difference in a camera. Any reasonable person will be very happy with the pictures from the W55, given the size of it.

The camera will be a little slow and often take disappointing pictures in low light and dark situations. Try the High ISO mode in low light no-flash situations - the picture quality suffers some, but most people will find it useful. Realistically, no ultra-compact camera will work really well in that situation - if you need that often, think about something with a bigger lens and bigger sensor. Good light always gives the best pictures with any camera. There are limits to what you can currently expect from any ultracompact camera.

The W55 offers enough controls (through the scene modes and the Program mode) to allow a fair amount of control over the pictures, for an automatic camera.

The charger is fairly compact and rated 100-240V, so while you'll need a plug adapter overseas you won't need a voltage converter. The battery charger is a little slow, though probably OK.

Keep this camera charged and handy, and you'll find you take a lot of pictures because it's easy to carry and easy to use!

Perfect for baby/toddler pictures
This is our third digital camera since we had a baby, but it is the first one that allows us to take nearly perfect pictures of our son (15 months old). The reason is simple: a very small shutter lag. All digital cameras (except the very expensive SRL ones) have a noticeable shutter lag (the time it takes from pressing the button to actually taking a picture). Our previous Minolta and Pentax were wonderful for still/nature pictures, but their 1+ sec shutter lag made it impossible to take pictures of a moving baby or to capture a nice smile. Now, this Sony has a shutter lag that is almost inexistent (without flash), and we can finally capture nice pictures of our son. We don't care about MP, but the 7.2MP is also a plus. The camera is also very fast to turn on, taking about 1+ sec, a very important feature for capturing those special moments. Overall, an excellent camera for our main purpose: to take family pictures.

Pros: very short shutter lag, fast turn on/off, good picture quality, easy to use intuitive interface, easy to carry, very high resolution, good bang for the bucks.

Cons: uses memory sticks (pricier than SD cards), proprietary (and more expensive to replace) cables, very noisy in very low light conditions.

Bottom line: wonderful for family pictures.

Stirred not Shaken
I am just an average guy when it comes to using a camera. Probably below average. I started trying to use 100% Sony electronic products because my computer was a Sony and Sony-Sony linkages make for easy use. Given that, here is what I think of the product:

1. It is amazing how much camera you can get for the money. Compared to just 6 months ago, or a year ago, this is a lot of camera for the money. It is very small, fits easily in your pocket, but takes great pictures. Also, it is very easy to use and recharge.

2. A visit to the Sony website, suggests that Sony has new cameras coming out constantly -- new cameras that are very similar. This makes it hard to compare cameras, even within the Sony brand, and makes you feel as if your camera is obsolete the minute you buy it.

3. A problem with this camera, given it is so small -- do not shake. Your pictures will be blurry. I am a typical guy, with very little fine motor control. My hands have trouble holding small objects. Holding this camera in one hand and taking a picture -- well the results are not pleasant.

4. I tend to be disappointed by the telephoto capabilities of these small cameras. I guess if you really want to zoom in, then you have to go to a big camera. But it still seems like the small cameras could offer more.

5. Having said all of that, in the end, this camera is small and easy to carry, light weight, durable, and it is also easy to use. When you look at it, it looks well made. I ended up giving the camera to my in-laws, because they lost theirs. My in-laws tend to be technologically challenged. I said to them, just leave the dial set to the little green camera, and snap away. I have to say - they love this camera.

Overall. For the money, a great purchase, technology is amazing. Just grab it with two hands or develop a steadier aim than I have.