Product Description

Do you want to learn the ins and outs of Overture and Yahoo advertising to make your products and services available for up to 275 million searches per day? Do you want to take advantage of 110 tips and tricks to dominate selling on Overture and Yahoo? Whether you are new to Pay-Per-Click advertising or a seasoned marketer, Overture and Yahoo Advertising will show you how in a quick and easy format loaded with charts, guides, hyperlinks to free Internet advertising tools, tables and 110 tips and tricks to maximizing your Return-on-Investment. See why Pay-Per-Click advertising is exploding on the Internet and why small businesses worldwide are adopting it as their primary sales tool.

Here is but a sampling of the topics covered: *Bid traps: How to exploit and avoid them *Get free Overture coupons worth $25 to $50 *How to get a Premium Listing without bidding in the top 3 spots *The Yahoo Premium Listing exception *Secrets of Content Match *The CNN Premium Listing exception *How to list your business for free on Yahoo’s Local Match *Examples of great ad Titles and Bodylines *The best keyword placement within the Bodylines *Definitive ad stylization *Tricks to keyword plurals and misspellings *Guide to Overture foreign countries and languages *25 examples of ads that work on Yahoo and those that don’t *Commonly overlooked Yahoo advertising programs *How to budget and control your monthly spending *And a whole lot more. . .

Product Details

• Amazon Sales Rank: #2288697 in Books
• Published on: 2005-03-03
• Original language: English
• Number of items: 1
• Binding: Paperback
• 120 pages

Customer Reviews

very good and timley stuff
I bought this publisher's other Pay-Per-Click book called "Google Advertising A-Z and found it very useful. While PPC advertising on Yahoo is not as mysterious bedcause you have full visibility for your position in the ad column. I knew I didn'n know all the nuances of Yahoo advertising so I gave this book a try since it offers 110 tips. It is larger than the Google book and gives much insight into bidding strategies like how your competition can set their one pennie below yours so that you pay the max per click and their bid can drop to ten cents! I also enjoyed the foreign country advertising section, which is something you must manage separately
for each country under Yahoo that you do not have to do with Google. (They really need to fix this!) The section on how to get free $50.00 Yahoo click coupons is good for new PPC advertisers and is like getting the book for free. The tips throughout are great. Thumbs up.

Very Outdated
Don't waste your money. This book was written before Yahoo changed there pay per click marketing programs. Very little of the information provided in this book is still applicable.