Product Description

Whether you are running a boarding barn, breeding operation, lesson program, hauling service, shoeing business or any of the many services for the horse and its owner, this book is meant for you. It is an easy to understand and use system that will help any horse business owner make more money with less effort. Included are lots of easy to use forms and samples that make it easy for even those with no knowledge of business or marketing to create a plan and the tools necessary to build a larger, stronger and more profitable business. It is written in language that horsewomen and men will relate to and appreciate, along with examples taken from real-life horse businesses.

Product Details

• Amazon Sales Rank: #186076 in Books
• Published on: 2006-03-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 196 pages

From the Publisher
This is a tremendous "how to" guide for anyone that wants to run a profitable business that centers on horses.It is user friendly and takes the mystery out of many business principles.

From the Author
I love horses and horse people. I especially love horse people who have talent and compassion for their horses and riders. After years of watching really good horse people not be able to make a living doing what they love, I decided to put information they need into a format that they would understand, be able to implement and afford.

About the Author
For over 28 years Lanier Cordell has been a consumer and marketing consultant for horse businesses. From small training barns, and manufacturers to organizations and college equine programs, Lanier has extensive experience and insights into the special needs of those who make their living in horse-related businesses. She knows what works and what doesn’t and shares her techniques on every page.

Customer Reviews

The Best Book on the Subject
This is by far the best book out there on making your horse business a success. It covers, in depth, all of the steps you need to take in marketing your business to your target clientelle. The chapters' cover: 1. Building the Foundation, 2. Do You Have What It Takes?, 3. Determining Your Target Market, 4. Pricing, 5. Marketing, 6. Marketing Communications, 7. Advertising, 8. Advertising Options, 9. Public Relations, 10. The Marketing Plan, 11. What to do When Your Marketing Efforts Work, 12. Building Customer Loyalty. The Appendix includes many helpful forms and questionnaires to help you realize your plan as well as marketing and advertising examples.

Equinomics is written by a marketing consultant who's been in the business for almost 30 years. The best thing about this book is that Lanier has written it to and for the horse person. All of the examples are equine businesses which makes it much easier to implement them into your own equine business.

Lanier's advice and expertise has already helped numerous horse people make their businesses a success. I'm sure she can help you.

Dont spend money on advertising until you have read this book.
For anyone wanting to make a bigger impact with their advertising or marketing program, you should read this book first. It will change the way you see yourself and your potential clients. This is a book you will pick up and reread often. Its goal is to help you define your market and advertise to that market.

Like taking a comprehensive intro business course
This book is invaluable. I would go so far as to say that it is a good business class for anyone, not just horse people. The book is not edited very well, but you hardly notice because it is presented in an honest and direct way. I really recomend it for those who want to be able to make a living in the horse world. Its tools for writing a horse business plan are non-threatening and easy to understand. This book helps you focus your energy and money in the most effective ways you can to grow your business. It has everything from how to do simple market analysis, to making marketing materials to how to set business goals you can achieve and feel good about. For those who are dedicated to making a living with horses, I highly recomend this book (especially since the horse world is a very tough one in which to succeed.