Product Description

Equine therapy programs have been in existence for nearly thirty years in the form of therapeutic riding. However, a new form of Equine Assisted Practice has evolved in the past decade, and a growing number of people are experiencing profound healing and significant personal growth through the application of Equine Assisted Psychotherapy (EAP) and Equine Assisted Learning (EAL) programs. Both therapists and horse people alike have been attracted to the new discipline, seeking to leave more traditional roles behind in their respective worlds.

However, while EAP and EAL grow in credibility, these same "odd bedfellows" are struggling with the realities of operating both an equine business and a mental healing practice under one umbrella...with sometimes disastrous results.

Developed by one of the leaders in the field of Equine Assisted Practice, Horse Sense, Business Sense is book written for those seeking to learn the business basics essential for a successful journey into Equine Assisted Therapy and Learning. Practical and pragmatic, Horse Sense, Business Sense relates the straightforward and oftentimes humorous story of author Shannon Knapp's own journey from idealistic up-start to savvy entrepreneur, with key principles and pointers ideal for the new therapy business. Shannon Knapp is one of the more experienced veterans in the field, and has learned firsthand that creating a successful practice comes only after learning how to create a successful business foundation. Learn the necessary "Horse Sense" principles to avoid the pitfalls that can threaten your success in the exciting new world of Equine Assisted Practice. Horse Sense, Business Sense is the book therapists and equine businesses have been waiting for...and a terrific common-sense book for anyone trying to be financially successful while following their dreams.

Kendall SummerHawk, author of Brilliance Unbridled, says, "Running a horse business is a labor of love. [Horse Sense, Business Sense] is chock full of practical insights and real-life information that will give every horse business owner the shot they deserve at being successful. Definitely a `must-read!'"

Product Details

• Amazon Sales Rank: #629180 in Books
• Published on: 2007-02-16
• Original language: English
• Number of items: 1
• Binding: Paperback
• 164 pages

From the Back Cover
At long last there is a book written for those seeking to learn the business basics essential for a successful journey into equine assisted therapy and learning. Practical and pragmatic, Horse Sense, Business Sense relates the straightforward and oftentimes humorous story of author Shannon Knapp's own journey from idealistic up-start to savvy entrepreneur, with key principles and pointers ideal for a new therapy business. As one of the more experienced veterans in the field, Shannon Knapp has learned firsthand that creating a successful practice comes only after learning how to create a successful business foundation. Learn the necessary "Horse Sense" principles to avoid the pitfalls that can threaten your success in the exciting new world of equine assisted practice.

About the Author
Shannon Knapp is the Founder and President of Horse Sense of the Carolinas, Inc., a center for Equine Assisted Psychotherapy and Learning outside Asheville, NC. Along with her husband Richard, Shannon's work with abused & neglected horses led to the founding of Horse Sense as a significant way to help create positive change for horses and people through the power of equine assisted practice. Her subsequent success has made her a sought-after leader in the field of equine assisted practice, and led to the creation of the Horse Sense, Business Sense consulting services. Shannon holds a Masters Degree from the University of Florida and an Advanced Certification from EAGALA.

Customer Reviews

Horse sense Business sense
Good basic, common sense business information. Especially relevant for an "outside the box" kind of financial endeavor. Benefitting from someone else's mistakes, told in a factual, readable manner. Any form of equine-based business would benefit from this book.

Excellent real world advice
This book is ideal for every business owner. It's easy to read, yet contains hundreds of ways to avoid trouble and increase profit.

This book is a "must have" if you're in the equine guided coaching industry!
I loved how thorough and down-to-earth this book is! It's full of practical tips, how-to advice and detailed plans for creating and running an equine guided education/coaching business. You feel as if Shannon is speaking directly to you while you're both sitting on a fence rail next to the horses. Definitely a keeper and a permanent part of my horse library.