Product Description

Artists need help with the business side of their career, and this 302-page, twenty-one-chapter volume answers all the questions they could have. Ultimately, it guides artists to create both a long- and short-term marketing plan so they can become independent businesspeople. It educates them to gain a competitive edge in the marketplace, honing their business skills and knowledge of their legal rights.

Artists will learn about: overcoming roadblocks, the secrets of successful artists, alternative avenues for selling art, building name recognition, sales and publicity tactics, pricing artwork, planning an exhibition, creating a beautiful portfolio, photographing artwork, the proper way to contact a gallery, succeeding without a rep, promotion, maximizing value, and much more.

Constance Smith began her career as an art rep in California. She has been assisting artists nationwide for over twenty years. She is co-author of Art Office and Internet 101.

Product Details

• Amazon Sales Rank: #35071 in Books
• Published on: 2007-04-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 288 pages

Features

• ISBN13: 9780940899490
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
• Click here to view our Condition Guide and Shipping Prices

Review
Art Marketing 101: A Handbook For The Fine Artist is must reading for any one seeking to make a living through their artwork. Art Marketing 101 shares the secrets of suc cessful artists, ways to keep customers coming back, alternative avenues for selling art, photographing artwork, creating an impressive image, building name recognition, sales and publicity tactics, pricing artwork, planning an exhibition, the legal aspects of selling artwork, portfolios every artist needs, contacting galleries, succeeding without an agent, publishing and licensing artwork, preparing a marketing plan, and debunking the myths surrounding the art business. -- Midwest Book Review

You can argue that a lot of visual artists and writers have let Giacomo Puccini's La Boheme diminish their economic success. How? Since its first performance in 1896, the opera has celebrated the idea of the starving artist and the tragic struggles that must be endured for the sake of creating art. Not really. In Art Marketing 101, Constance Smith lights the way to financial success through organization and disciplined marketing. She exposes the myth of the starving artist for what it is: self-pitying romanticism. The author correctly maintains that each artist is the means to his or her own success. She takes the artist through visualization, organization, business basics and beyond to taxes, copyright and producing -to name just a few of her topics. There are also sources and references in each section. This is not a book to be read quickly and set aside. Instead, it should be read as a 'road map' to success. It should be followed, referred to, consulted and used. In short order, the tenants of Puccini's garret can move to a penthouse. Smith achieves her goal of providing a clear guide to working artists. This work is a great service to that community. -- From Independent Publisher

About the Author
Constance Smith, owner and founder of ArtNetwork Press, has been assisting fine artists nationwide in their marketing needs for more than 23 years. Professional netowrking has made her familiar with all facets of the art world.

Customer Reviews

Get unstuck quick and inspired beyond your imagination
This book, all by itself, can set an artist in motion, pull an artist out of "block," and transform the life of a friend/artist who feels there is no hope. Funny, I bought "Art Marketing 101" to help a friend/artist, and two months later found her art in galleries, shows, and then I discovered that the artist was making lists (while inputting them into her computer) of all the possible patrons, exhibits, and other extended ways to display her beautiful art. She now runs a business FOR her art, ABOUT her art, and WITHOUT anyone else (other than galleries) needed. This book is an incredible inspiration for anyone wanting to learn marketing... about anything... simple, thorough, and experienced. It's not just about footwork (good tennis shoes and good b.s.) ... Marketing is about your passion -- your art! This book never lets you forget who you are!

a guide for every level, every need.
This is an invaluable "how-to" book. From the psychology of selling to legal matters, it covers it all. The amount of information is overwhelming...I went through it with a highlighter checking off the sections that were applicable to my needs, and then read those sections in depth. Whether you are a beginner or a seasoned professional, you'll gain a lot from this and will maximize your potential and earning power. Being an artist today requires the kind of knowledge contained in this volume, because the competition is fierce. Perhaps you have more talent than the next guy, but if he has the marketing skills, the world will be looking at his art instead of yours. Get this book and make the most of your artistic gift !

"Must have" for ANY artist - new or pro!
I have been a professional artist for many years and this is information that I have heard many times, but it's concise, and easy to read. I am always preaching to art students -- any one for that matter -- to take business and merchandising courses! We may want to be an artist but we need to earn a living at it! This book brings it all home. I find myself reading it over again and again, reinforcing the old info and putting even more of the dreaded business / merchandising ideas into practice. It's a must for ANY artist!