Product Description

Enormous skyscrapers will house residents and workers who happily go "for weeks" without setting foot on the ground. Streamlined, "hurricane-proof" houses will pivot on their foundations like weather vanes. The family car will turn into an airplane so easily that "a woman can do it in five minutes." Our wars will be fought by robots. And our living room furniture -- waterproof, of course -- will clean up with a squirt from the garden hose.

In Yesterday's Tomorrows Joseph J. Corn and Brian Horrigan explore the future as Americans earlier in the last century expected it to happen. Filled with vivid color images and lively text, the book is eloquent testimony to the confidence -- and, at times, the naive faith -- Americans have had in science and technology. The future that emerges here, the authors conclude, is one in which technology changes, but society and politics usually do not.

The authors draw on a wide variety of sources -- popular-science magazines, science fiction, world fair exhibits, films, advertisements, and plans for things only dreamed of. From Jules Verne to the Jetsons, from a 500-passenger flying wing to an anti-aircraft flying buzz-saw, the vision of the future as seen through the eyes of the past demonstrates the play of the American imagination on the canvas of the future.

Product Details

• Amazon Sales Rank: #97533 in Books
• Published on: 1996-05-15
• Original language: English
• Number of items: 1
• Binding: Paperback
• 157 pages

Review

"Whether it involves gleaming mega-cities, scudding unflawed skies or the inane advertising smile of a man who just loves his personal flying machine, watching Americans look forward is to look back. It is to look at ourselves in our most brilliant and boneheaded moments. Which is great fun. Here, moreover, the fun is enhanced by a cheerful... text and -- the real glory -- a wonderful abundance of visual material drawn from a Smithsonian traveling exhibit." -- Boston Globe

"Many books might be commended as entertaining, instructive, or even fascinating. Yesterday's Tomorrows deserves each of these adjectives... The reader is taken through a gallery populated with forgotten industrial prototypes, architectural models, toy ray guns, flying cavalrymen on 'helihorses,' science fiction props from Hollywood and, or course, all sorts of projects and renderings concerning transportation." -- Road and Track

About the Author

Joseph J. Corn is senior lecturer in the department of history at Stanford University. He is the author of The Winged Gospel: America's Romance with Aviation, 1900-1950. Brian Horrigan is a curator with the Minnesota Historical Society in St. Paul.Originally published in 1984 to accompany an exhibition by the same name organized and circulated by the Smithsonian Institution Traveling Exhibition Service.

Customer Reviews

Okay...But...
Amid the other glowing reviews, let me offer a different perspective.

First, I was a bit disappointed in the size of the graphics. The book is only about 6 3/4" by 8 3/4", and the graphics and photos in many cases are difficult to see. In the cases of copies of book extracts and magazine images, they are often nearly impossible to resolve.

More troubling to me is the overall "lean" of the book. Expecting a fun book reflecting on images of the future, I was disappointed to read things like "The visual cacophony of the advertising-laden landscape was for him [Edward Bellamy of Boston in the 1880s]...the most palpable of symbols for the general depravity of the capitalist system."

And how about this quote from the section on space toys of the 1940s and '50s: "Girls who yearned to project themselves into a fantasy future through their toys had few media role models beyond the stereotype of the hero's girlfriend. The dual message to the younger generation seems clear enough--the future will be violent [too many space guns], and it will belong to men."

And here is how the book reviews the "Star Trek" series: "Though the crew, with black Uhura and the Asian Mr. Sulu, seemed to reflect newly enlightened attitudes, the program, like its 1930 relatives, was dominated by brave white males."

In discussing the future of housing, the book diverges from any discussion of future technology, and instead offers: "We ask whether the home of tomorrow will be inhabited predominantly by single-parent families, by working mothers and children. Will it contain greater numbers of couples without children at all, couples of the same sex, or other groups of adults living together, and if so with what social consequences?"

And as a final example of the social messages of the book, how about these phrases from the section "The Weapons and Warfare of Tomorrow":

"Although Americans have long cherished the myth that they are an unusually peace-loving people..."

"...just one more instance of the American habit of believing in that ultimate weapon, a technological fix, as a substitute for politics in eliminating world conflicts."

And finally: "...it ironically symbolized the country's broader policy on Viet Nam, an effort to refashion a foreign environment better fit to American needs and expectations."

To my taste, the book has too many unnecessary social messages. I was expecting a book on past visions of the future. Instead, I got a book on technology laced with criticisms of capitalism, Amercianism, and political policies. Those weaknesses cheapen what could have been a far more enjoyable publication.

Fun but not enough
I agree with the reviewer below. It's one of the few books on this subject (I've only seen one other) so we have to live with it. On the other hand it's small, it's a bit scattered in its approach, and it feels like a museum gift-shop item/show catalogue of sorts. I would like to see someday a huge, profusely illustrated, and text-rich book on the complete history of portraying the future (positively) which is an historically recent phenomenon. It died probably around the time of the '64 World's Fair and depictions of the future since then have been largely dystopian. Nowadays they're downright awful. This is something we need to address because unless you can conjure up imagery of an upbeat future you're not likely to even try to create one. This book made me miss the days when people thought more positively and hopefully about many things, regardless of how bad it was at the time. Imagine the images in the mind of the average contemporary young person of the "World of 2050."

Intriguing, thought-provoking and fun.
"Yesterday's Tomorrows" is a look at how both popular culture and leading scientists, from the 1800s to the 1970s viewed the future. Joseph Corn and Brian Horrigan, using a variety of source materials, present these visions, both optimistic and grim, in a manner that avoids derision or arrogance. After all, some of these came true, and, in some cases, we wish the others had come true. But, as Corn and Horrigan point out, that's the beauty of the future: anything is still possible. The best way to explore how others viewed the future is through pictures, and this book has plenty. Corn and Horrigan draw on pictures, sketches and illustrations from magazines, TV shows, movies and books. While many of these visions, such as Buck Rogers' ray gun or a helicopter in every garage, are now nostalgic, many others, such as Buckminister Fuller's houses, still invoke wonder and awe. Corn and Horrigan provide a balanced approach to their theme by drawing from both popular culture and the scientific community's conception of what our life would be like. The book runs the gamut from future visions of cities, housing, transportation and warfare. Some ideas such as lasers have become commonplace while others like the flying tanks are prototypes that were passed over in favor of more practical options. But as the authors point out, who are we to judge these ideas from the vantage point of our time? Corn and Horrigan are careful not to poke fun at these concepts, but instead present them and explain their significance to the context of the times which produced them. Both fun and thought-provoking, this book is an excellent glimpse into not only the future, but into our dreams that make our tomorrows. Highly recommended.