Product Description

Pricing, 3/e, synthesizes economic and marketing principles with accounting and financial information to provide a basis for analyzing pricing alternatives within legal and corporate constraints. This revision of this classic text brings readers an understandable writing style, a more complete discussion of the quantitative issues, and a greater number of clear-cut examples. The material on the economics of pricing now reflects recent research in pricing by applied economists and marketing researchers trained in economics.

Product Details

• Amazon Sales Rank: #730841 in Books
• Published on: 2002-09-18
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 688 pages

About the Author

Kent Monroe is a professor at the University of Illinois.

Customer Reviews

Pricing Brick
It is a good one, it go in deep in all areas about pricing, analise microeconomy theory about pricing, customer behavior, cost structure, competence signalig, price wars,etc. is a must if you want to learn about pricing.