Product Description

If you read the original Buffettology, you know exactly half of what you need to know to effectively apply Warren Buffett's investment strategies.

Published in 1997, the bestselling Buffettology was written specifically for investors in the midst of a long bull market. Since then we've seen the internet bubble burst, the collapse of Enron, and investors scrambling to move their assets -- what remains of them -- back to the safety of traditional blue chip companies. As price peaks turned into troughs, worried investors wondered if there was any constant in today's volatile market. The answer is yes: Warren Buffett's value investing strategies make money.

The New Buffettology is the first guide to Warren Buffett's selective contrarian investment strategy for exploiting down stocks -- a strategy that has made him the nation's second-richest person. Designed to teach investors how to decipher and use financial information the way Buffett himself does, this book guides investors through opportunity-rich bear markets, walking them step-by-step through the equations and formulas Buffett uses to determine what to buy, what to sell -- and when. Authors Mary Buffett and David Clark explore Buffett's recent investments in detail, proving time and again that his strategy has earned enormous profits at a time no one expects them to -- and with almost zero risk to his capital.

In short, The New Buffettology is an essential companion to the original Buffettology, a road map to investment success in the worst of times.

Product Details

• Amazon Sales Rank: #41851 in Books
• Published on: 2002-09-03
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 288 pages

Review
Jeremy Uttonchairman, Analyst Investment ManagementBuffettology was a revelation and by far the best book ever written about Warren Buffett's investment techniques. Simple, clear, and wonderfully effective in practice, it put us on a whole new track to the creation of long-term stock market wealth. My copy never leaves my desk. Now I have to make room for another because The New Buffettology is an equally groundbreaking, must-have book for all serious investors.

Business WeekA probe inside the head of a financial genius.

Review
Business Week A probe inside the head of a financial genius.

About the Author
Mary Buffett's own business acumen can be measured by her success as CEO of Superior Assembly, a 10-million-dollar-a-year commercial and motion picture editing company, with clients including Madonna and Coca-Cola. She lives in Beverly Hills, California.

Customer Reviews

One of the best Buffett books
This is probably the best Buffett book that I have read. Most of the books about Buffett talk about his life history and how he bought shares of Company X twenty years ago for $10 and it's now worth $200, but they don't give you specifics of how he evaluates companies that he purchases. This book gives you the specific and quantifiable criteria that he uses to evaluate a stock for purchase. For example, a company must have a ten year record of return on capital above 15%, a debt to equity ratio below 1.5, etc.

There has been some debate about the credibility of this book in regards to how much Mary Buffett actually knew about her former father-in-law's business. I can say that the principles outlined in this book are consistent with many other texts that I have studied on value investing, and I have used the same criteria when evaluating stocks for my own portfolio.

Get the Audio Instead
Many books have been written about Warren Buffet's way of picking the right stocks at the right time, but this one is the most sound, concise and actionable. There is another book similar to this one: "The Warren Buffet Way" by Robert G. Hagstrom, but it misses the important topics laid out in the "Buffettology". These major topics are: what are the differences between a "consumer monopoly" and a "commodity"; how to calculate the rate of return over a long period of time before choosing the investment; and so on. There is another great book about Warren Buffet and his investment strategy - "Buffet: The Making of an American Capitalist" by Roger Lowenstein, but it better describes Mr. Buffet's biography and his relations with family, friends and the society, rather than how did he evaluate the companies. But please note that "Buffettology" is not a replacement of the book by Roger Lowenstein, I highly recommend reading both of them. What is you can omit is the book by Robert G. Hagstrom, above mentioned.

I would recommend an abridged audio version of the "Buffettology" instead of the printed hardcover. The audio version discloses the most important factors of Mr. Buffet's investment principles pretty well. Some of the background information is available on free letters to shareholders and Mr. Buffet's lectures, but you might not want to crawl thought all these; you might want to save time and just listen the "Buffettology" audio or read the "Buffettology" book, where all this information is perfectly summarized and laid out in a consistent way.

Fly on Buffett's Wall
Though I've successfully invested in the market for years, I'd never actually read much about Buffett or his methods. I finally decided to sit down after watching an interview with him and see what someone who actually knows the man (author is former daughter-in-law) had to say. I found out I shared some basic beliefs with Buffett on investing, which probably explains why I've done all right, though I'm not only not in Buffett's ballpark but couldn't afford to buy a ticket to his game.
It was most interesting to read her analysis of his approach, development, and more. A very encouraging book--money can be made in the market, but surprise!, you have to do your homework, fight impulse buying, and be willing to delay gratification. You may also learn that Buffett was wealthy long before achieving his huge success--he appears to be a man who appreciates things, including others who are good at business as he doesn't try to micromanage. Very readable and educational.