Product Description

Conventional wisdom tells us that success is a simple matter of "being who you want to be," but this well-intentioned advice couldn't be further from the truth. By the time we're adults, our personalities are already decided by stable traits that change less than 1% in a lifetime.

The Personality Code is an insightful, cage-rattling report from the frontiers of psychology and neuroscience that not only reveals why we do what we do and but also explores how we can make the most of our innate personalities.

With a gift for making sometimes arcane research accessible and practical for every reader, Bradberry, the bestselling co-author of The Emotional Intelligence Quick Book, provides the means to attain self-awareness and to read other people. Building his case with real-life anecdotes from a man who awakens from a 19-year coma to identical twins living the same life despite being separated at birth to a devious genius who cracks one of the most popular game shows in history, Bradberry shows us how to focus on and use effectively the fixed character traits that inevitably shape our destiny. THE STUDY
The book's breakthroughs are the product of a decade-long study of more than 500,000 people worldwide. The research team discovered that personality holds the clues to our talents, strengths, and blind spots, and self-awareness is the ubiquitous skill behind successful people. It isn't which personality you hold that matters-it's how well you understand yours and put your skills to good use. THE TEST
Most original and potentially most revealing, however, is the Web-based interactive component of the book that allows you to take the IDISC Personality Profiler(tm) test to discover quickly your strengths and weaknesses inherent in your personality type and learn strategies for putting your personality to work.

The revelations inside The Personality Code fly in the face of what most of us have been told our entire lives will make us successful. Decipher your code and you'll never see yourself-or anyone else for that matter-the same way again.

Product Details

• Amazon Sales Rank: #310635 in Books
• Published on: 2007-04-19
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 224 pages

Features

• ISBN13: 9780399154119
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
• Click here to view our Condition Guide and Shipping Prices

About the Author
Travis Bradberry, Ph.D., is president and cofounder of TalentSmart, a think tank and consultancy devoted to the study of personal excellence and organizational performance. TalentSmart provides proprietary IDISC testing services to top companies around the world, including Microsoft, Starbucks, and the Department of Homeland Security. Bradberry's work has been featured in Fortune, The Harvard Business Review, Newsweek, Forbes, and The Washington Post, among other national and local publications. He is the coauthor of The Emotional Intelligence Quick Book.

Customer Reviews

Good Book
Fun to read
I really enjoyed the author's writing in this book. Dr. Bradberry has
influenced me to learn more about myself and to explore the perspectives of
others. I enjoyed the stories, understood the research, and the test that
comes with the book is top-notch. I have benefited so much from this
information I hope everyone who comes in contact with this information have
the same revelations as I did.

A twist on MBTI
In short, I liked the book. I took the test, found out I was an Innovator and found out who my antithesis is. All that being said, the iDISC is explained in laymen terms and makes a lot of sense. For those of us who are familiar and have used MBTI, this is along those lines and makes perfect sense.

Outstanding book and test
What I liked most about this book was that it actually explained why personality matters. The irritating thing about most personality books is that they don't seem to be based on anything substantial - just folk wisdom and some author's opinion. This one provides evidence of why it's important and what it is you can do with your personalities strengths and weaknesses in the real world. It goes a layer deeper to explain the 'why?' and then quickly comes back to the surface to explain the 'how?'...without putting you to sleep!

Self-Awareness also includes access to the IDISC an online personality assessment that gives some outstanding insight into your personality, what motivates you, the people you are going to mesh well with, and your anti-type (those people you are bound to clash with if you're not careful). It also gives a little information on careers you might want to consider based upon your personality type.