| These nine books cover the entire process of designing, creating, producing, marketing, and selling a new product or service. | ||
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| The Art of Project Management (Theory in Pr...
by Scott Berkun | Product Design and Development
by Karl Ulrich | The Design of Everyday Things
by Donald A. Norman $11.53 |
 |  |  |
| The Goal
by Eliyahu M. Goldratt $26.37 | Lean Thinking: Banish Waste and Create Weal...
by James P. Womack $19.80 | All Marketers Are Liars: The Power of Telli...
by Seth Godin |
 |  |  |
| Citizen Marketers: When People Are the Mess...
by Ben McConnell $16.50 | Getting Everything You Can Out of All You'v...
by Jay Abraham $11.53 | The Ultimate Sales Machine: Turbocharge You...
by Chet Holmes $16.47 |
Commercialization
