Product Description

If you’re like most business professionals, you could be losing $10,000, $100,000, or even $1 million a month on the Web! Catapulting your business online is easier than you may think. Thanks to new and emerging developments in Web technology, you can immediately reach more new customers — free. Plus, you can better leverage your “traditional” Internet marketing to get more traffic from the search engines and free publicity from the press.

Internet marketing veteran and Entrepreneur columnist Catherine Seda reveals how to attract new customers, search engine spiders and the press, simultaneously. Use this approach to skyrocket your sales while building your brand.

This book reveals the insider secrets of how to:
• Capitalize on social media, such as blogs, podcasts, and online video, while watching your profits soar from search engines, e-mail, and affiliate marketing.
• Maximize your exposure by building your online reputation as an industry expert.
• Recognize search engine spammers who will get your site banned and kill your cash flow.
• Mimic the successful Internet marketing techniques that have elevated the status of well-known sites.
• Avoid making the “Top 10” Internet marketing mistakes as revealed by industry leaders.

This “non-techie” book is for: consultants, entrepreneurs, corporate marketers, students, investors, journalists and adventurers.

Product Details

• Amazon Sales Rank: #453110 in Books
• Published on: 2007-02-19
• Original language: English
• Number of items: 1
• Binding: Paperback
• 224 pages

Review
“You should pounce on Cat’s book. This is a timeless guide through the jungle of online marketing and PR.”
~ Bryan Eisenberg, New York Times bestselling author of Waiting for Your Cat to Bark? and Call to Action

" How to Win Sales & Influence Spiders is a comprehensive guide full of great information for both newbies and experienced marketers. Not only will this book help you easily find more customers, it'll show you how to get free publicity–from the search engines and the media–that can last a lifetime on the web."
~ John Jantsch, award-winning blogger and author of Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide.


“If you're looking for a general, all-around book on Internet marketing written by a savvy expert, you needn't go farther than How to Win Sales and Influence Spiders by Catherine Seda, a columnist for Entrepreneur Magazine. Strongly recommended for those looking for an excellent overview.” ~ Dr. Ralph F. Wilson, Internet expert & publisher of Web Marketing Today

About the Author
12-Year Internet Marketing Veteran
Catherine is author of the best-selling book Search Engine Advertising, Dean of LA College International, and columnist for Entrepreneur magazine. Her revolutionary approach to Internet marketing enables entrepreneurs and large corporations to increase their business in 30 days or less. Get her free “Top 10 Internet Marketing Mistakes” report at www.CatherineSeda.com.

Customer Reviews

Just a thought
I just wanted to add that I find it rather suspicious that all the earlier reviewers had written 1 or 2 reviews in total and are bragging about this book like hell. They also share similar vocabulary and writing style...

Great online marketing and PR advice that is worth thousands of dollars
I learned about Catherine Seda back in 2004, when she published her classic book "Search Engine Advertising". Earlier in 2007, she came back with this other title, "How to Win Sales & Influence Spiders", one that handsomely complements her work and offers marketers and business owners alike a plethora of information to feed from and make the most out of the options available nowadays to catapult your business online.

With the assistance of contributing author Amanda Watlington (another legend in the Search Marketing space), Catherine covers PR, blogging, social networking, podcasting, e-mail campaigns, affiliate marketing, PPC and more sharing her knowledge while she interviews experts in each of the topics and wraps up each chapter with an insightful Success Story (read "case study") to drive the points home.

In the end, between the material covered and its relevance, combined with her fresh writing style, the book ends up being an enjoyable read that is worth thousands of dollars, if you apply her suggestions as a part of your marketing and PR efforts.

Demystifying Website Marketing
It's no secret that marketing on the Web takes more than just slapping up a website and hoping people will flock to your URL. Amazingly enough, I still run into clients who use as a haphazard method and believe they truly are marketing.

Now I have an expert resource I recommend so clients easily understand the components of Web marketing. My new secret weapon is Cat Seda's latest book How to Win Sales and Influence Spiders ~Boosting Your Business and Buzz on the Web. Seda skillfully explains the playing field on the web, and she uses language that is easily understandable even to newbies.

Some of the key points, you'll take away from this book are;

- The big picture overview of search engine marketing and SEO
- Step-by-step instructions on how to build links
- A differentiation between black hat and white hat tactics on the web (Reminds me of Mad Magazine spy versus spy. There really is good and evil out there)
- The good the bad and the ugly on squeeze pages
- Social media networking

If any of the items on the bulleted list sound foreign to you, I encourage you to grab a copy of this book today! These are tips and tactics you'll need a good firm grasp on when you begin your Web marketing efforts. You'll discover when you read the book, but there's a lot more to Web marketing than meets the eye.

Plus, Seda uses real world examples with the big players (Fire Mountain Gems & Entrepreneur just to name a couple) and and entrepreneurs. By illustrating how it's really done and showcasing the results, Seda highlights exactly why Web marketing is so important.

As a writer and consultant, I was especially impressed with the example about article marketing to generate a six figure income from one project.

I've been following Seda's work for some time via her articles in Entrepreneur Magazine. I also had the opportunity to meet her in person at Lorrie Morgan- Ferrero's Speed Copywriting Workshop and for what it's worth Cat Seda is the real deal. Her internet integrity is impressive, and when it comes right down to it, I'll do business with the white hats any day. After all, who wants to deal with the spam police? Read this book and you'll be on the right track.