Product Description

A completely updated reference to help you get the most value out of your AdWords campaigns

Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. When your ad appears next to the search results, people can simply click your ad to learn more about you or make a purchase. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign.

Offering valuable advice, this new edition includes case studies from readers who have shared what they learned from using the techniques revealed in the first edition.

• A revised and updated guide that shares invaluable advice for maximizing your AdWords campaign
• Discusses changes to the AdWords interface as well as best practices in split testing, opt-in landing page structure, and ad group structure
• Reviews new, free tools included in AdWords as well as new and improved third-party tools
• Includes an in-depth explanation of Google's free Web site testing and optimization tool: Website Optimizer
• Includes a Google AdWords gift card worth $25 (details inside book)

With this handy reference by your side, you will discover the best way to put a Google AdWords campaign to work for you!

Product Details

• Amazon Sales Rank: #10695 in Books
• Published on: 2009-08-11
• Original language: English
• Number of items: 1
• Binding: Paperback
• 432 pages

Features

• ISBN13: 9780470455777
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
• Click here to view our Condition Guide and Shipping Prices

From the Back Cover

Boost your bottom line with your $25 Google AdWords credit — see inside

Google AdWords lets you create ads that appear beside search results specifically related to your business — and you can set your own budget. Here's how to use AdWords and get the most from the newest tools, including the exciting Website Optimizer. And along with all this great advice, you get a gift card worth $25 on your first AdWords campaign!

• See what's new — explore the changes in the AdWords interface, new free tools, and enhanced third-party tools

• Optimize — see how the Website Optimizer works and how to effectively test landing page elements, order forms, and other aspects of your site

• Economize — use conversion tracking to keep your costs low

• What's best — benefit from best practices in split testing, opt-in landing page structure, and ad group structure

• Discover what works — learn from case studies where readers of the first edition share their experience and techniques they've used

Open the book and find:

• How to turn clicks into cash

• Secrets for writing ads that attract clicks

• How you control what your campaign costs

• Why you want to discourage some people from clicking

• Tips for choosing keywords that work

• How Google Analytics can help you increase sales

• Ways to identify your market

• Your Google AdWords gift card worth $25!

Visit the companion Web site at www.dummies.com/go/adwords2e for additional tips and tricks to help you make the most of the latest developments in Google AdWords

About the Author

Howie Jacobson is an Internet marketing strategist who specializes in growing businesses using Google AdWords. He offers coaching, telecourses, workshops, and presentations on his Breakthrough Online Profits methodology. Readers can find free tools, tips, and techniques on his Web site, AskHowie.com.

Customer Reviews

Outstanding reference
Alright, well I actually have bought the book so here it goes:

This book will walk you through EVERYTHING. It'll tell you how to research your market, do the initial setup, and of course manage an entire campaign. Better yet, he gives you tips on what to do once you get someone to look at your site to increase the chance of them following through with your offer. I cannot recommend this book highly enough if you want to get serious about running Adwords campaigns.

And the icing on the cake? There's a certificate included for $25 in Adwords credits to get you started - more than what you'll pay for the book here on Amazon. How can you go wrong?

Way Beyond AdWords!!!
This book should be read not only by people trying to learn about AdWords but also by those interested in narrowing down their market niches. I have spent hundreds of dollars in marketing materials, I hold an MBA degree but I must humbly admit this is the first time I actually understand my market niche down to the color of their socks.

It is amazing what you can do today with Google Tools and their readily available information, but it takes a book like this to learn and understand this powerful source of information and Howie Jacobson does an incredible job at communicating it.

Google Adwords for Newbies
I waited for this book to arrive as soon as it was available this summer. I teach newbies how to get started online, and Adwords is always the area that trips them up. Having access to Howie Jacobson's latest book on this topic will give you a competitive edge.
He also covers landing pages and other topics that are of huge importance to how much you will end up spending on your campaign.
My business would still be growing if I was not using Adwords to find new prospects, but it would take me ten times as long for it to happen. Adwords speeds up the process of knowing what works and what doesn't.
My recommendation: Buy this book, read it straight through, and then go back and read it again as you are setting up your own Adwords campaigns. You will save money and make money from the information included here. This book is sure to become the accepted manual on learning how to use this method for making money online. Things can change very quickly on the internet, so I urge you to get started today and take advantage of this cutting edge material.