Product Description

Product Details

• Amazon Sales Rank: #880 in Books
• Published on: 2002-09
• Released on: 2002-09-17
• Original language: English
• Number of items: 1
• Binding: Paperback
• 272 pages

Amazon.com
With the many recent advances in technology, it seems, there has followed a diminution of quality. Electronic books have several advantages over their print counterparts, for instance. But for the time being, they're hard to use and unattractive to boot. Computers, which are supposed to make our lives easier, are commonly sources of frustration and wasted time. Movies are wondrously chock-a-block with special effects--but someone forgot the story. And so on.

Donald Norman, a retired professor of cognitive science, is bothered to no end by the fact that grappling with unfriendly objects now takes up so many of our hours. Over the course of several books, of which The Psychology of Everyday Things was the first, he has railed against bad design. He scrutinizes a range of artifacts that are supposed to make our daily living a little easier, and he finds most of them wanting. Why, he asks, does a door need instructions that say "push" or "pull"? A well-designed object, he argues, is self-explanatory. But well-designed objects are increasingly rare, for the present culture places a higher value on aesthetics than utility, even with such items as cordless screwdrivers, dresser drawers, and kitchen cabinets. In their concern for creating "art," many designers don't seem to consider what people actually do with things. Such disregard, Norman suggests, leads to few objects being standardized: think of all the different kinds of unsynchronized clocks that lurk in microwave ovens, VCRs, coffee makers, and the like--and of all the different kinds of batteries needed to drive them. Why, he wonders, must we reset all those clocks whenever the power goes off? Some designer somewhere, he ventures, ought to develop a master clock that communicates with all other electric clocks in a home--one that, when reset, synchronizes its slave units.

You don't need to be especially interested in technological matters to enjoy Norman's arguments. The book's underlying question is aimed at a global audience: will the design of everyday things improve? If this entertaining and, yes, well-designed book changes even a few minds, perhaps it will. --Gregory McNamee

From Library Journal
Anybody who has ever complained that "they don't make things like they used to" will immediately connect with this book. Norman's thesis is that when designers fail to understand the processes by which devices work, they create unworkable technology. Director of the Institute for Cognitive Sciences at University of California, San Diego, the author examines the psychological processes needed in operating and comprehending devices. Examples include doors you don't know whether to push or pull and VCRs you can't figure out how to program. Written in a readable, anecdotal, sometimes breezy style, the book's scholarly sophistication is almost transparent. Gregg Sapp, Idaho State Univ. Lib., Pocatello
Copyright 1988 Reed Business Information, Inc.

Los Angeles Times
...makes a strong case for the needlessness of badly conceived and badly designed everyday objects...[T]his book may herald the beginning of a change in user habits and expectations, a change that manufacturers would be obliged to respond to. Button pushers of the world, unite.

Customer Reviews

It's OK - but how can this be the seminal book on usability...?
Having heard that this was the seminal work in usabiliy, my expectations were probably too high.

Some of the principles laid out are indeed excellent and well illustrated.

The structure of the book is - ironically - not crystal clear. As I am reading the book I find myself looking back at the table of contents to understand the structure.

The writing style is slightly entertaining at first and you sympathize with the author hanging out himself as a clumsy and spacey academic. However, after the first 30 pages the rambling style and the somewhat unstructured content makes the book really boring. I had to push myself to finish it.

What strikes me is the lack of other books in this topic. Despite my criticism I'd be curious to read Norman's new book.

Vey fast delivery very prompt service
very nice delivery very fast response. One of the best sellers at amazon.
will do business any time with them.

A Little Dated, but Still Insightful
Written by a Usability Guru, some of the examples are a little dated, but still valuable for today's usability issues. A good read and well written.