| Here's a collection of business books that you'll find on my shelves as home. As with all the items in my store, I've provided a short description of each book and where I feel it fits in with the bigger scheme of things. | ||
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| The Long Tail: Why the Future of Business i...
by Chris Anderson $16.47 Great book for understanding the marketing and sales of photography in the internet era. | Emotional Branding : How Successful Brands ...
by Daryl Travis Connect with clients on an emotional level and get beyond price. A must read for all photographers. | Little Red Book of Selling: 12.5 Principles...
by Jeffrey Gitomer $13.57 Keep this on your desk and read a chapter whenever you need inspiration for cranking up your sales. |
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| Ogilvy on Advertising
by David Ogilvy $16.47 The classic text on advertising. For the true devotee of marketing and advertising. It's been around a while, but the basics h... | Positioning: The Battle for Your Mind, 20th...
by Al Ries $17.79 An easy read but filled with great insights for marketing your business. One of the best marketing books ever written. | The E-Myth Revisited: Why Most Small Busine...
by Michael E. Gerber $11.53 For anyone who loves photography, but can do without the hassle of running a business. Learn to manage you business without lo... |
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| The McGraw-Hill 36-Hour Accounting Course, ...
by Robert L. Dixon $14.88 I'll buy whomever buys this book a beer just for sheer bravery. But Income Statements and Balance sheets will never be a myste... | Built to Last: Successful Habits of Visiona...
by Jim Collins $18.15 Great book on building a great company. Good read too. One of the best business books ever written. | The Portable MBA in Marketing (The Portable...
by Charles D. Schewe $41.78 Read this and the other Portable MBA book and you can save that $50k you were going to spend on business school. |
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The Business Library
