Product Description

You know you need to analyze the success of your Web site, but how? Do you even know what to look for? Is there a tool powerful enough to help you evaluate your marketing efforts, products, and services, but simple enough to use if you're not a propeller-head?

Google Analytics is that tool, and this is the handbook you need to make it work for you. Learn to set up Google Analytics, understand the reports it generates, and use the information to make your Web site a real asset to your business.

• Get familiar with the concept of analytics, what Google Analytics offers, and how it compares to popular site statistics programs.
• Learn to set up the program, navigate the interface, understand filters, and use goal-setting features.
• Integrate Google Analytics with Google AdWords.
• Make the most of reporting dashboards.
• Find out how to use analytics for marketing and content optimization.
• Understand what each type of report means and how to interpret it.
• Explore how other companies have used analytics to improve site performance.
• Investigate how to use Google Analytics for complete e-commerce analysis.

Order your copy today and make your Web site work for you!

Product Details

• Amazon Sales Rank: #67855 in Books
• Published on: 2006-09-12
• Original language: English
• Number of items: 1
• Binding: Paperback
• 336 pages

Review
"... a good, in-depth guide to this service and all of its various settings." (Jem Matzan, TheJemReport.com, January 2007)

"…invaluable…If you are starting out with Analytics, or even if you are reasonably expert, this book is well worth the investment." (Performance Measurement and Metrics, May 2007)

From the Back Cover
You know you need to analyze the success of your Web site, but how? Do you even know what to look for? Is there a tool powerful enough to help you evaluate your marketing efforts, products, and services, but simple enough to use if you're not a propeller-head?

Google Analytics is that tool, and this is the handbook you need to make it work for you. Learn to set up Google Analytics, understand the reports it generates, and use the information to make your Web site a real asset to your business.

• Get familiar with the concept of analytics, what Google Analytics offers, and how it compares to popular site statistics programs
• Learn to set up the program, navigate the interface, understand filters, and use goal-setting features
• Integrate Google Analytics with Google AdWords
• Make the most of reporting dashboards
• Find out how to use analytics for marketing and content optimization
• Understand what each type of report means and how to interpret it
• Explore how other companies have used analytics to improve site performance
• Investigate how to use Google Analytics for complete e-commerce analysis

Visit our Web site at www.wiley.com/compbooks

About the Author
Mary E. Tyler is a professional technology journalist and a former software and Web developer. Her areas of expertise include Open Source, enterprise software, intellectual property, and anything Macintosh.

Jerri L. Ledford is a freelance business technology writer whose work has appeared in Information Security Magazine, IT Manager's Journal, Network World, CRM Magazine, and many others.

Customer Reviews

Must have information for web involved people
This book is fairly complex but it fills a need for those trying to understand Google Analytics. Well organized

No as helpful as I had hoped
Good if you are looking for the basics but "Not detailed enough". I found more help in Google help and on line forms. Maybe the new version will be better. I am using the old book with the new software.

Excellent guide
Great book for more up to date info, essential reading for anyone responsible for web data and keeping web site at top of listings.