Product Description

Never before in the history of advertising has it been possible to spend five bucks, write a couple of ads and get instant access to more than 100 million people in 10 minutes. But that's exactly what Google AdWords does. It's an awesome concept-but you can lose a bundle if you don't know how it works.

Learn how to:

• Build an AdWords campaign from scratch
• Identify keywords that entice people to click on your ads
• Get the lowest bid prices on your keywords
• Defeat click fraud and other scams
• Use search engine optimization techniques
• Turn clicks into customers

Plus get FREE e-mail updates on Google's ever-changing system.

Product Details

• Amazon Sales Rank: #4208 in Books
• Published on: 2006-11-29
• Original language: English
• Number of items: 1
• Binding: Paperback
• 304 pages

About the Author
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Customer Reviews

Easy read, needs update
I found this book to be an easy read and it sure helped with my google campaigns overall. Most of the screenshots are hard to read and outdated, yet still useful at some level. I wish there were more definitions of terms'; some newcomers may not be familiar with the google AdWords jargon and their importance so it would have been nicer if there were thorough definitions of CTR, CPA, CPC,etc.. and such. The name
"Ultimate Guide..." maybe a bit over the top but it's definitely a Great Guide.

Book needs to be updated but not bad for only $14.95
Book needs to be updated but not bad for only $14.95. I would recommend it for the money. It's a good beginners guide to say the least.

Good book for the price!
A little out dated, but still has some useful information that I did not know about.