Product Description

In today s fashion industry, the traditional skills of forecasting, cutting, sewing, and drafting
are no longer enough. Students must be able to transform their two-dimensional plans
into computer-generated images. This book teaches Adobe PhotoShop CS and Illustrator
CS techniques applicable to both fashion students entering the field and the established
fashion industry professionals seeking to stay current with technology. It includes technical
instruction about sketching and image production, as well as practical advice about
creating a computer-generated portfolio and entering the fashion marketplace.

Product Details

• Amazon Sales Rank: #374614 in Books
• Published on: 2006-07-30
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 432 pages

About the Author
Jemi Armstrong is a professor at American InterContinental University, and Santa Monica College teaching fashion sketching, illustration, and accessory design courses. She has illustrated for retail and manufacturing clients including Fred Segal, Michael Stars, The Colleagues, Dermology Med Spa, and Lair at Henri Bendels. Other endeavors include costume illustration for film and TV, and digital illustration. She was the featured guest on HGTV s Awesome Interiors a Home and Gardens cable show that showcases creative design endeavors.

Wynn Armstrong teaches digital portfolio, PhotoShop, and Illustrator courses at the Art Institute of California in Los Angeles. He also teaches digital textiles at Otis College of Art and Design and has created fashion graphics with Koziak Productions for such companies as Barney's.

Lorrie Ivas is a Professor a fashion design and marketing at Santa Monica College teaching fashion, advertising, retailing and display classes. She has served as acting fashion chair at American InterContinental University, Los Angeles and now coordinates the Fashion Marketing Department. She was nominated into "The Who's Who of America's Teachers 2005, 2006, and 2007." Ivas consults and conducts seminars on current fashion and retail topics, as well as designing jewelry and deconstructing/redesigning vintage pieces. Her specialty courses include the histories of fashion photography, fashion journalism and fashion in media.

Customer Reviews

almost a great tool
The text, as the previous reviewer writes, is excellent. I love the preliminary chapters for content and ability to communicate various concepts of fashion thinking. However, in the tutorials there are enough missing or unclear steps to frustrate someone attempting to learn new software. It would be helpful if the reader/user has previous familiarity with Adobe Illustrator and Photoshop in order to work past these issues. Needless to say, the text components that integrate Illustrator and Photoshop tools are quite helpful and promote realistic ways to use the software applications together. I am pleased with the text, but do look forward to a second edition.

This book is obsolete
This book is obsolete the croqui is not proportioned and you never culd used in the industrie or for any job.

Fab!!! Worth the money
Very insightful, very useful, easy to understand. Totally worth the money.