Product Description

This book is packed with hundreds of great ideas and proven direct marketing techniques that the author has used successfully in building a multimillion-dollar business. This is a "quick start" approach that entrepreneurs can use to expand their businesses.

Learning Objectives: To show ways to build your business with direct marketing. To explain a direct marketing campaign. To show how to use direct response advertising.

Product Details

• Amazon Sales Rank: #1162517 in Books
• Published on: 1998-03-31
• Original language: English
• Number of items: 1
• Binding: Paperback
• 120 pages

Customer Reviews

THE book for direct marketing.
Of all the direct marketing books out there, Lois Geller's books reign supreme. An award winning professor at New York University, she has once again tapped her expertise for a fabulous how to get started in direct marketing book. This book, her latest since Response!, is an easy to read "cookbook" of everything you need to market your product(s) from A to Z. If ever you thought about getting in the direct marketing of your products or services this is the book for you. Along with Response! The Complete Guide to Profitable Direct Marketing ANYONE from a CEO, recent college grad or stay at home parent can develop a thriving business just from reading these two essential books.

Great little book!
Even though I have an MBA in marketing, I still learned something new from this book! It's a fast-reading book with useful tips, exercises and interactive tools that can be very useful for someone who has their own business. The only flaw with this book is that it does not include a direct e-mail section. Other than that, I highly recommend it. Especially for this price, you can't go wrong!

This book has really helped me to build our business
Our business is home baked products. We started with a local bakery and now we've gone national. This book helped us make a lot of "dough" as we've expanded into the catalog business -- this year grossing over 1 million dollars!