 | Making Ads Pay by John Caples
Buy used from: $50.95 Classic Direct Marketing Wisdom
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 | Successful Direct Marketing Methods, Seventh Edition by Bob Stone
Buy used from: $2.45 Wonderful Direct Marketing Resource - Excellent Text
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 | The Engaged Customer : The New Rules of Internet Direct Marketing by Hans Peter Brondmo
Buy used from: $0.01 Understanding How to Create Meaningful Customer Dialogue
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 | Permission Marketing : Turning Strangers Into Friends And Friends Into Customers by Seth Godin
Buy new: $18.00 / Used from: $3.94 Why Permission is Both Necessary and Profitable
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 | CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time by Paul Greenberg
Buy used from: $0.01 Integrating Customer Relationship Management Processes
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 | The Cluetrain Manifesto: The End of Business as Usual by Christopher Locke
Buy used from: $0.01 A Classic from 1999. These ideas are the basis of a new outlook
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 | Direct Marketing: Strategy, Planning, Execution by Edward Nash
Buy new: $42.40 / Used from: $25.95 Another classic
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 | 2,239 Tested Secrets For Direct Marketing Success : The Pros Tell You Their Time-Proven Secrets by Denny Hatch
Buy new: $21.80 / Used from: $9.94 Hatch is the editor of Target Marketing Magazine
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 | Direct Marketing Techniques: Building Your Business Using Direct Mail and Direct Response Advertising (Crisp Fifty-Minute Books) by Lois Geller
Buy used from: $1.28 One of the true list professionals
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 | Gonzo Marketing: Winning Through Worst Practices by Christopher Locke
Buy new: $19.00 / Used from: $0.01 Interesting Read
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