 | The New Maximarketing by Stan Rapp
Buy used from: $0.01 This is my first reading to touch my heart to engage myself in direct marketing. Bravo...
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 | Maximarketing: The New Direction in Advertising, Promotion, and Marketing Strategy by Stan Rapp
Buy used from: $0.01 The old version read better with original ideas if you could find one in Ebay.
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 | Successful Direct Marketing Methods, Seventh Edition by Bob Stone
Buy used from: $2.44 A very comprehensive guide to direct marketing with useful example.
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 | Tested Advertising Methods (Prentice Hall Business Classics) by John Caples
Buy new: $12.44 / Used from: $8.05 A classic about direct marketing. Strongly recommend to new persons.
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 | Permission Marketing : Turning Strangers Into Friends And Friends Into Customers by Seth Godin
Buy new: $18.00 / Used from: $3.91 It is the new way of direct marketing in brave new world.
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 | The Pursuit of Wow! Every Person's Guide to Topsy-Turvy Times by Tom Peters
Buy new: $10.85 / Used from: $0.01 Yes, we all need a WOW creative to renovate the business.
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 | The New Marketing Paradigm: Integrated Marketing Communications by Don E Schultz
Buy used from: $0.01 A bible book from North West University. I learn here to know 360 degree marketing to incoporate PR, DM, event, advertising as a whole.
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 | Ogilvy on Advertising by David Ogilvy
Buy new: $16.47 / Used from: $6.91 Though antique, it is a must read.
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 | Influence: Science and Practice (4th Edition) by Robert B. Cialdini
Buy new: $18.72 / Used from: $1.89 |
 | Net Gain: Expanding Markets Through Virtual Communities by John Hagel III
Buy new: $18.96 / Used from: $0.01 For those who are interested in survival and success in Internet.
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 | My Life in Advertising and Scientific Advertising (Advertising Age Classics Library) by Claude Hopkins
Buy new: $10.17 / Used from: $3.06 |
 | Direct Marketing: Strategy, Planning, Execution by Edward Nash
Buy new: $42.40 / Used from: $28.00 |
 | The CRM Handbook: A Business Guide to Customer Relationship Management by Jill Dyché
Buy new: $40.94 / Used from: $8.99 |
 | Marketing Warfare by Al Ries
Buy new: $11.53 / Used from: $1.71 |
 | Data Mining: Concepts and Techniques (The Morgan Kaufmann Series in Data Management Systems) by Jiawei Han
Buy used from: $7.36 |
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