 | The Persona Lifecycle: Keeping People in Mind Throughout Product Design (Interactive Technologies) by John Pruitt
Buy new: $67.45 / Used from: $55.00 How to bring users into design meetings:
- Write a usable persona
- Use a well-written persona
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 | Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition by Steve Krug
Buy new: $26.40 / Used from: $18.55 - A quick read: concise with lots of pictures
- A good starter book
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 | Letting Go of the Words: Writing Web Content that Works (Interactive Technologies) by Janice (Ginny) Redish
Buy new: $27.93 / Used from: $26.56 - Engage and involve users
- Promote users' emotional interaction with content
- Great concept: marketing moments
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 | The Non-Designer's Web Book, 3rd Edition by Robin Williams
Buy new: $26.39 / Used from: $9.58 Graphic design basics and tips for those of us who have other responsibilities
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 | Ambient Findability by Peter Morville
Buy new: $19.77 / Used from: $9.38 Isn't this what we're all about?
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 | Designing Web Usability by Jakob Nielsen
Buy new: $34.64 / Used from: $0.33 Nielsen's best nuggets teach us about empathy for our users
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 | Show Stopper!: The Breakneck Race to Create Windows NT and the Next Generation at Microsoft by G. Pascal Zachary
Buy used from: $1.44 Jayanta's pick for process improvement
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 | The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
Buy new: $8.97 / Used from: $1.98 What makes information memorable? How does a site go viral?
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