Product Description

Approachability is not a personal characteristic - it's a way of life! It's a way of business, a way of conversation and a way of social interaction. Most importantly, approachability is essential to your success as an unforgettable communicator - one conversation at time.

While there are many other self-help books on communication, this is first and only book to examine the essential element of approachability. What's more, this is not just a "how-to" book, it's a "how-to-become" book. You will learn:

*How to become a great conversationalist
*How to become unforgettable in your first impressions
*How to become a networking superhero
*How to become the epitome of approachability in your business and personal lives

And much more!

Product Details

• Amazon Sales Rank: #138212 in Books
• Published on: 2005-03
• Binding: Paperback
• 220 pages

Review
"Concise and powerful techniques...a must read and a must have resource on your shelf!" -- Dr. Jeff Magee, PDM, CSP, CNC, CEO of Jeff Magee International

"I love Scott's stuff. And unlike so many other business books, this one is fun to read!" -- Shep Hyken, CSP, Author of Moments of Magic

"The world would be a better place is more people would adopt Scott's straightforward approach to communication." -- Catherine Ryan Hyde, Author of Pay It Forward

About the Author
Scott Ginsberg is a professional speaker and the author of HELLO my name is Scott and The Power of Approachability. He works with people and organizations who want to become UNFORGETTABLE communicators - one conversation at a time.

In addition to writing two books, publishing dozens of articles and giving speeches around the country; Scott has worn a nametag all day, every day since November 2, 2000 to encourage people to become friendlier and more approachable. He has been internationally recognized as "the world's foremost field expert on nametags" by the Washington Post, CNN, The Associated Press, Headline News, USA Today and dozens of other media outlets.

Customer Reviews

a common "sense" that is hard to feel
Scoot`s book provides a lot of tips about communication skills.
Most of them are common sense and not "rocket science"
on the other hand the honesty sincere fashion of writing creates an easy flow.
Look forward to apply some of them.

Like "Crime and Punishment" but for sales.
This book changed my life. I never knew how unaproachable I was until I read Scott's book. After implementing the sage stratagies of this modern day master of human/commercial relationships, I find that people are no longer afraid to approach me(when I'm selling them things). The light verbal cajoleing I recive at parties for wearing a name tag, or the odd looks I get when I wear my name tag out to dinner with freinds i've known for years are a small price to pay indeed. Thank you scott.

Doesn't say much new, except about the author.
First of all, this is a pretty short book. It's listed as 220 pages, but about 40 of those are a marginally useful appendix, and there are lots of cartoons and giant blocks of text. That can be excused if the remaining content is high quality, but I'd have to say it's not.

I found the writing unengaging, and he pulls in a lot of outside quotes without context. I didn't feel like I learned anything new from this book, other than that you can wear a nametag all the time, and what people will say to you if you do so.

A lot of the book is about Scott going to a conference, or Scott working at a hotel, or Scott on a plane. A bit of that could be interesting, but there's way too much of it. The anecdotes about his friends or people he met doing presentations are more interesting, but rarer. With all of the personal anecdotes, the book comes off as very self-promotional, as if the author really wants you to book him for a speaking engagement.

Also, a lot of it comes across as rather snippy, taking digs at other networking books or people he met. This is quite hypocritical, given his recommendation not to insult people or talk behind their backs.

I recommend just going back to the authority, Dale Carnegie's "How to Win Friends and Influence People." It may be slightly outdated, but I think everything important covered in Approachability is covered in Carnegie's work. Plus, Carnegie has a better writing style and more interesting anecdotes.