Product Description

Explains how to use Neuro-Linguistic Programming (NLP) techniques as a tool for effective communication in business situations such as sales and negotiation.

Product Details

• Amazon Sales Rank: #68233 in Books
• Published on: 2006-07-30
• Format: Illustrated
• Original language: English
• Number of items: 1
• Binding: Paperback
• 151 pages

Customer Reviews

Great for beginers
This book was a very good and informative book. It is a great title for beginners who are not well informed on what NLP is or its functions. There are some areas where it does not go into much detail and it just skims the tops of some of its subjects, although most are detailed to the point of satisfaction, it still leaves you with the desire to learn more. Most of the examples that they give in this book are leaned toward business use instead of general uses but the examples are worded in a way were it can be applied to general situations and not just business. I recommend this book to anyone who would like to learn the essential basics of NLP.

What is this book about?
I've noticed that this book has regularly appeared high up in the specialist subject lists for "memory improvement" and "presentations".

At the risk of losing a few readers I feel, therefore, that it is only fair to point out that this book says nothing about improving one's memory [ as far as I remember ;) ], and has only one chapter on presentation skills.

For presentation skills I have another complete book on the subject, in the same series, called "Successful Presentation Skills."

For memory skills I'd recommend checking out books by Tony Buzan and Dominic O'Brien.

Happy reading

Andy Bradbury

Let's keep to the subject guys
Duh, should someone explain to the previous pair that BOOK reviews are meant to be about the book that is on sale rather than bitching because the book wasn't what they thought it OUGHT to be about?

Ive bought three copies of this book over the last ten years, one from each edition and believe it or not I didnt do that because its frothy or shallow.

I also agree with Andy Smiths review. Ive read quite a few books on NLP and Ive seen several which have good things to say but spend too much time getting them said. And some like 'Neurolinguistic Programming for Dummies' which would have been a whole lot better if they hadnt been published at all.

I like this book because I agree with Andy Smith that it packs a lot of information in to a pretty small space and without losing the important details. IMO its a great introduction to NLP and a useful reference book after that. Who else takes time to explain the presuppositions for instance? They arent covered in this much detail in any of the other NLP books I've read. Samething on the eye accessing cues. Andrew Bradbury doesnt just tell us what they are he shows how they work with the three main thinking modes (visual auditary and kinesthetic) and tells us how we can get the best rapport with someone in each mode. Great stuff for interviewers sales people and just about everyone else I should think.

So I would recommend this book to anyone who has a beginners interest in NLP. IMO its worth every cent.