 | World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories by David Meerman Scott
Buy new: $15.61 / Used from: $11.50 Tightly written, well-stated.
|
 | Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by Chris Brogan
Buy new: $16.47 / Used from: $15.00 Fantastic book. They're looking at the whole online marketing world through the right lens. Nicely written. Worth reading.
|
 | Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs by Craig Stull
Buy new: $17.61 / Used from: $8.77 I've known the Pragmatic Marketing folks for years - and every single thing they do is right on the money. This book is no exception. Tuned-In captures the essence of "how to build a company that meets market needs," which everyone wants to do, and everyone finds difficult. This book will help ANYONE in ANY industry who wants to get in tune with their customers, to sail through the tough times.
|
 | Don't Make Me Think! A Common Sense Approach to Web Usability by Steve Krug
Buy used from: $7.06 One of the best books out there on website usability.
|
 | Good to Great: Why Some Companies Make the Leap... and Others Don't by Jim Collins
Buy new: $17.54 / Used from: $6.85 Yep, getting there is hard work. This book hammers it home and maps it out.
|
 | The 21 Indispensable Qualities of a Leader: Becoming the Person Others Will Want to Follow by John C. Maxwell
Buy used from: $0.80 An easily absorbed reminder of the basics; humility is one of the main themes.
|
 | Who Says Elephants Can't Dance? Inside IBM's Historic Turnaround by Louis V. Gerstner Jr.
Buy new: $21.24 / Used from: $0.01 A great management book. They said he couldn't do it...but he did. Worth finding out how.
|
 | In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters by Merrill R. (Rick) Chapman
Buy used from: $2.74 A great ride down memory lane...and a view of what is still happening
|
 | Nuts! Southwest Airlines' Crazy Recipe for Business and Personal Success by Kevin Freiberg
Buy new: $12.21 / Used from: $0.20 Not everyone can be Southwest. But we can still learn from Herb.
|
 | Web Metrics: Proven Methods for Measuring Web Site Success by Jim Sterne
Buy new: $22.87 / Used from: $2.29 Witty, packed with experience, and still relevant even as emetrics evolves.
|
 | Permission Marketing : Turning Strangers Into Friends And Friends Into Customers by Seth Godin
Buy new: $19.00 / Used from: $5.97 I still think this is Seth's best book, and a good reminder that customers are in control of the sales process.
|
 | The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
Buy new: $9.11 / Used from: $3.98 Great concept, became part of the business lexicon. Making it "happen" is another trick altogether.
|
|
Listmania!
