Product Description

Open the Store of Your Dreams

In every community, large or small, you're likely to see a variety of stores: clothing boutiques, gift shops, bookstores, specialty food shops, hardware stores... Their inventory may be totally different, but the steps involved in running them are much the same.

Whether you want your own storefront, a kiosk in a mall, an e-commerce store or anything in between, this essential guide covers everything you need to know. Successful retailers and retail experts nationwide share their real-life experiences and insights on:

• Selecting merchandise that will fly off shelves
• Designing your store to welcome customers and encourage purchases
• Day-to-day operations, from running the cash register to computing daily profits
• Tracking inventory and preventing theft
• Hiring great employees and training them to provide stellar customer service
• Setting prices to maximize profits
• And more!

Strike out on your own and set up the retail business of your dreams.

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Product Details

• Amazon Sales Rank: #55455 in Books
• Published on: 2007-04-29
• Original language: English
• Number of items: 1
• Binding: Paperback
• 248 pages

Features

• ISBN13: 9781599180878
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
• Click here to view our Condition Guide and Shipping Prices

About the Author
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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Customer Reviews

This book covers everything you wanted to know about Retail!
The cover of this book made me hesitant to guy. But, after reading its prologue i decided to take a chance and was glad i did.

I recently purchased several retail books, including this one. Of these books, I found this one most useful.

One problem i have had with other retail books is that they spent too much time talking about hiring/firing people, incorporating the business etc. and very little on running the business itself (advertising, customer sales, inventory control, store look etc).

With that said, this book really focuses on the core elements of operating a retail business. It has chapters dedicated to your store layout, inventory control, pricing and negotiating with your suppliers, day-to-day operations, etc. It also does have chapters focused on incorporating, naming business, advertising, sales techniques, trademarking, website etc. But, focus is on running a retail business, how to make sales, how to keep costs in line with your budget.

I am somewhat generalizing here as i cant really explain how in depth this book really is. I can only say that if you want to start a retail business, whether its a coffee shop or a department store, then definitely buy this book!

I enjoyed this book so much, that i have since purchased other books under this publisher series.

Great book!
This book is great! Easy to read, in a simple, succint format, describes all details about starting a retail business.

Planning, Getting a loan, marketing, how to layout the store, controlling inventory, hiring people, and more!

Awesome!