Product Description

This book speaks directly to sales and marketing professionals and managers, showing them how to write proposals and presentations that sell

It takes a short, no-nonsense approach, and delivers the lessons that make the difference between being the winner and being an "also-ran."

Will be augmented by an MHPE web site that offers additional supporting materials.

Product Details

• Amazon Sales Rank: #249353 in Books
• Published on: 2004-11-19
• Original language: English
• Number of items: 1
• Binding: Paperback
• 48 pages

From the Back Cover

Persuasive Proposals and Presentations

Persuasive writing wins business and builds careers. Persuasive Proposals and Presentations details twenty-four frontline techniques that today's best business writers use to answer questions, eliminate uncertainties, and move readers toward a successful close. Whether you're presenting to a client for the first time, responding to a formal Request for Proposal (RFP), or submitting an informal proposal on your own, this hands-on guidebook will dramatically improve your persuasiveness by showing you how to:

Tell readers what they want to hear * Focus on a theme * Detail unique qualifications * Stick to the point * Use endorsements effectively * Write for your audience * Create organized appendices * Enhance readability

You don't have to be a great writer to create a winning proposal; you just need to know how it's done. Persuasive Proposals and Presentations will provide you with professional tips and techniques for writing proposals that prove to your readers that you are organized, interested, easy to work with, and, above all, the best choice.

About the Author

Heather Pierce is a veteran business communications writer who has created hundreds of winning proposals and presentations for Fortune 100 corporations and has written for industry magazines, newsletters, and online publications.

Customer Reviews

Concise and Practical
Pierce practices what she preaches in this upbeat and efficient manual. With the voice of experience, her 24 easily digested lessons explain specifically how to write successful proposals.

A must-read book for writing a proposal that wins!
If you write proposals, you'll want to own this book,and keep it as a resource within arm's reach. When you apply the principles presented here,you'll go far in the competitive world of business. The easy-to-follow format gives you the tools to be better equipped as you convince your clients you're the one to get the job. I recommend Ms. Pierce's book strongly, as a concise work to read in a day,but benefit from for years to come.