Product Description

Pfeiffer, William S., Keller, Charles H., Proposal Writing: The Art of Friendly and Winning Persuasion/ This book provides readers with an overview of proposal writing today—along with the issues that influence the resources and methods used to develop them. A focus on the real-world of business presents further insight and guidance in acquiring the basic skills, and some advanced, in creating any type of proposal. Chapter topics include marketing strategy, writing, graphics, sales letters and the executive summary, formal and informal documents, reviews, and editing. For the skilled professionals already in this field, affecting the bottom-line profit of their companies, seeking additional training or a valuable reference for producing persuasive and winning proposals.

Product Details

• Amazon Sales Rank: #590297 in Books
• Published on: 1999-11-18
• Original language: English
• Number of items: 1
• Binding: Paperback
• 335 pages

From the Back Cover
Pfeiffer, William S., Keller, Charles H., Proposal Writing: The Art of Friendly and Winning Persuasion/ This book provides readers with an overview of proposal writing today—along with the issues that influence the resources and methods used to develop them. A focus on the real-world of business presents further insight and guidance in acquiring the basic skills, and some advanced, in creating any type of proposal. Chapter topics include marketing strategy, writing, graphics, sales letters and the executive summary, formal and informal documents, reviews, and editing. For the skilled professionals already in this field, affecting the bottom-line profit of their companies, seeking additional training or a valuable reference for producing persuasive and winning proposals.

Customer Reviews

In a Nutshell....
If you need a crash course in proposal writing.... or want a marvelous resource book on the subject, this is it. It covers every topic - quickly, concisely and thoroughly - with loads of great graphics and charts. I have read dozens of books on the subject and this is, by far, the best I have come across to date!

it's a copy
the description didn't mention that this is not the original book and it's a copy