Product Description

When you enter the world of Smartmatch Alliances(tm) you will open the door to extraordinary business growth and success. Learn how you can quickly:

- Charge more, earn more and have more fun!
- Attract better business people - in greater numbers...faster than ever before!
- Learn a non-nonsense process for maximizing your alliance results!

Product Details

• Amazon Sales Rank: #354063 in Books
• Published on: 2002-08-01
• Binding: Paperback
• 160 pages

From the Author
By purchasing our book and our Alliance Journal you can break through the clutter and connect directly with big-ticket buyers and high-potential prospects - a means of attracting more clients, customers, and prospects than you've ever imagined! As a result, you will:

- Learn from like-minded people and companies in your profession, industry, niches, and specialties
- Establish a strong, memorable brand for yourself, your company, your products, and your services
- Create a business-building strategy that's low- to no-risk and always win-win - one in which the only limits are your own imagination, creativity, and energy.

About the Author
Judy Feld launced her coaching business in 1995, after twenty years of corporate experience in technical marketing, management and executive roles. In her private coaching Judy serves managers, business owners and professional people, including career changers, CIOs and other technology leaders, and executive women. As a former vice president of a major airline copmany, Judy leverages her corporate experience with her clients, which include Fortune 500 companies, nonprofits, and entrepreneurial businesses. Judy is a Master Certified Coach, a Certified Mentor Coach, a 1993 graduate of Leadership America, and president of a 6,000 member professional organization. She is also a keynote speaker for corporate and organization conferences and training programs.

Ernest F. Oriente, a business coach since 1995, has a passion for coaching his clients on executive leadership, hiring and motivating SuperStars, traditional and Internet marketing, competitive sales strategies, and high-leverage alliances for fast growing sales companies and entrepreneurial businesses. He provides private and group coaching, recruiting services and powerful assessment tools for hiring SuperStars and building dynamic teams. Corporate clients include apartment property management companies and multi-housing industry vendors, corporate housing and apartment locator services, and publishing companies and their advertising sales teams.

Customer Reviews

A Simple Text about Working with Others
This book presents two professional career coaches' methods of building strategic alliances. Finding ways to work collaboratively with others is the key to success.

The SmartMatch process is a Cycle of Success with eight steps. Each of the main chapters of the book deals with Think Big, Prepare to Play, Position your PINS (an acronym for Profession, Industry, Niches, and Specialty), Zoom in on High-Potential Partners, Analyze and Evaluate, Explore and Establish Your SmartMatch Alliances, Maximize Your SmartMatch Alliance, and Enjoy and Expand.

The text, explaining basically a simple process, is supplemented with charts, sidebar boxes, anecdotes, and checklists. This is an easy-to-understand book, not complicated. For the beginner, it's a fine primer. For anyone who has been in business for a while, the ground-floor nature of this book will be frustrating. The content is not the deep sort of thing that an experienced businessperson may seek, though there might be some good reminders buried for you in the fundamentals.

Good book for the right market. I found it to be simplistic, but people new to alliance building could find it very helpful.

SmartMatch Alliances
SmartMatch Alliances offers a win-win approach to
growing your business. The strategy involves teaming
with a non-competitive partner who is offering
products or services to the same clients, customers,
and prospects you want to attract.

Judy and Ernest provide an eight-step strategy for
implementing this approach. They provide the tools
and direction for in-depth analysis in choosing
alliance partners that strategically offer you the
greatest opportunities. They also emphasize the
importance of identifying alliances where each partner
gains equally from the relationship.

The book has worksheets and checklists for working
through the process. There is also a companion
Alliance Journal to further assist you. This book
enables you to identify and target your audience with
precision. Using the approach outlined in the book
results in accelerated business growth and efficient
use of resources.

Why struggle finding clients? Let a good partner find them.
I first heard about the power of creating business alliances from master business consultant Jay Abraham. This concept isn't new. Just look around and you'll notice hundreds of business alliances. However, the value of SmartMatch Alliances is in the detail of how to put alliances together.
The first thing many of us don't realize is whether we are ready to work with another company (and whether they are ready to work with us.) The straightforward checklists provided help us answer this crucial first question. Once we deem ourselves ready, then we can start looking at what specific offers of value we might propose to the multitude of potential partners out there. The authors give us clear ideas for what offers to consider and what types of companies that might benefit from an alliance with our companies. Anyone struggling to get more business will gain a lot from this book.