Product Description

Over 90 percent of all Christian churches in the United States have fewer than 200 members. While they vary in shape, size, ethnicity, and denomination, they have one thing in common: the desire to grow. So why is it that some churches fail to grow for years, while other congregations in the same community increase exponentially? The problem, says church marketing authority Richard Reising, is that most churches should not be doing promotion. Instead, they should focus on the preparation that will make members eager to invite others. In ChurchMarketing 101®, he demystifies basic marketing principles for the church, evaluates them against biblical principles, and illustrates how simple changes can remove roadblocks that hinder members from reaching out. Reising's simple yet insightful approach will be invaluable to pastors and ministry leaders from churches of all denominations and styles.

Product Details

• Amazon Sales Rank: #42328 in Books
• Published on: 2006-01-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 208 pages

Features

• ISBN13: 9780801065927
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
• Click here to view our Condition Guide and Shipping Prices

Review
"...Church leaders need to read this book." -- Darren Whitehead [Next Gen Pastor] Willow Creek Community Church

"...Required reading for every pastor in America." -- Brad Abare, founder of Personality(TM) and the Center for Church Communication

"...This book is a must-read for anyone who is committed to reaching their community with the gospel." -- David Dykes [Pastor] Green Acres Baptist Church

"Richard Reising has an important message for the church to hear and apply." -- Robert Morris, senior pastor, Gateway Church, Southlake, Texas

"Richard does not take a cookie cutter approach to marketing, but makes every effort to establish a biblical approach." -- Dr. Bill Lawrence, president, Leader Formation International

From the Back Cover
Over 50% of the churches in the United States should not be marketing themselves.

Shocked? You should be. Almost every church wants to grow, but why do some succeed while others struggle? If you're a pastor or a layperson serving on an outreach committee or evangelism team, reading this book will help you avoid the pitfalls that prevent churches from growing.

The answer is simple. "God is not as interested in promotion as he is in preparation," says recognized church marketing expert Richard Reising. In ChurchMarketing 101, Reising demystifies basic marketing principles to show how simple changes can remove roadblocks to attracting visitors and future members. Tested in light of Scripture and the concerns of the local church, this empowering and practical book will help you see your church in a new way-and make adjustments to reach your community more effectively for Christ.

"Richard Reising has done a great service to all who are interested in increasing the influence of the gospel by writing ChurchMarketing 101. You will finish this book with a clearer head and a hotter heart!"-David Shibley, president, Global Advance

"Reising converts lofty corporate marketing strategies into simple, Christ-centered, and people-focused principles. Any organization will take away a clearer sense of vision and a greater understanding of how to get there."-Dave Dravecky, founder, Outreach of Hope

Richard L. Reising is the founder and president of Artistry Marketing Concepts, an organization based in Dallas, Texas, that helps churches and ministries make wise use of marketing, design, and technology.

About the Author
Richard L. Reising is a recognized authority on church marketing and branding. He is founder and president of Artistry Marketing Concepts, an organization based in Dallas, Texas, that helps churches and ministries make wise use of marketing, design, and technology. He has helped hundreds of ministries in the United States and worldwide through speaking engagements and training seminars.

Customer Reviews

Go Ahead Buy this Book!
Everyday in the United States people are bombarded with a communication avalanche. It has been estimated by communication experts that the average American experiences 1,500-3,500 attempts to get his/her attention per day. With all that competition, what hope do we who want to communicate to church members and unchurched people about our church events and ministry opportunities have of getting people to hear us? How do we keep the message we know is so important from getting drowned by the information tsunami? The only solution is to learn to become more strategic in the ways your church communicates with your community. Marketing is a discipline that can help you communicate better.

Church Marketing 101 is a good resource to help you learn how to apply marketing know-how in your context. Richard Reising does a great job in making marketing concepts accessible to ministry leaders. He makes as clear an explanation of the concept of branding as I have seen anywhere. And he does it without too much technical jargon. Reising's heart for ministry also shows through in this book. This is a very readable, practical church marketing book.

A visitor's perception
I gained so much from Mr. Reising's book Church Marketing 101.

Reising's profound love for the Lord and his desire that Christians rightly influence the unchurched and the unsaved is compelling.

He teaches the body of Christ how to follow Colossians 4:5-6 by making the most of every opportunity with conversations full of grace, seasoned with salt, and able to answer all inquiries.

One key insight from his book stands out: that Jesus, Paul, King Solomon, and others managed the perception of contacts because while God looks on the heart, most men judge by sight. Read to find out the particulars of how churches can have a greater influence on visitors.

I'm recommending this book to the elders and leaders of my home congregation. Thank you, Richard, for sharing your expertise.

Read this book a few times
I have bought a ton of church marketing books... most are a waste of time and money. This sucker rocks. Here's what you do: buy it and read it with a highlighter. Then read it again with a notebook and pen. Then gather your senior staff and start making changes.

Every book has bad stuff (even Ludlum!) so here, in the interest of full disclosure, is what I thought sucked a bit: The author tells us too often that we need to hire an outside third-party expert (uh, like maybe his firm) so we can really be objective. The book establishes this guy as an expert, he knows his stuff, we don't need to be sold on his agency too... save that for the website.

This is one book you really can say WOW about.