Product Description

Discover the secrets of written persuasion!

"The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius."
-Joseph Sugarman, author of Triggers

"I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible."
-David Garfinkel, author of Advertising Headlines That Make You Rich

"I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period."
-Bob Bly, copywriter and author of The Copywriter's Handbook

"I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly-exemplifying the techniques by the writing of the book itself as you go along."
-David Deutsch, author of Think Inside the Box, www.thinkinginside.com

"Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see."
-Blair Warren, author of The Forbidden Keys to Persuasion

Product Details

• Amazon Sales Rank: #18973 in Books
• Published on: 2006-12-22
• Original language: English
• Number of items: 1
• Binding: Paperback
• 288 pages

Review
"…[gives] a huge amount of useful advice and ideas…lots of valuable references too…" (Professional Marketing, June 2007)

From the Back Cover
Discover the secrets of written persuasion!

"The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius."
—Joseph Sugarman, author of Triggers

"I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible."
—David Garfinkel, author of Advertising Headlines That Make You Rich

"I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period."
—Bob Bly, copywriter and author of The Copywriter's Handbook

"I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly—exemplifying the techniques by the writing of the book itself as you go along."
—David Deutsch, author of Think Inside the Box, www.thinkinginside.com

"Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see."
—Blair Warren, author of The Forbidden Keys to Persuasion

About the Author
Joe Vitale is President of Hypnotic Marketing, Inc., a marketing consulting firm. He has been called "the Buddha of the Internet" for his combination of spirituality and marketing acumen. His articles are widely read, and his professional clients include the Red Cross, PBS, Children's Memorial Hermann Hospital, and many other small and large international businesses. His past books include There's a Customer Born Every Minute (Wiley) and the AMA Complete Guide to Small Business Advertising. Subscribe to his free newsletter at www.mrfire.com.

Customer Reviews

Good Title that lacks meat to feed the need
Let me sum this up quickly. Imagine you want to learn the words and techniques to write in a hypnotic way. You believe this book to be that means. Upon reading this you suddenly realize it is only good to help you identify but not actually write. This sums it up.
Imagine buying something to learn to write better. Realize it would be Ben Bova's book as well as Orson Scott Card's. They are proven writers with best sellers. No flashy titles but I realize you want meat to feast on not air. Ignore the title but get your good feed from proven people who will truly teach you. There is another book called "Conversational Hypnosis" it is geared to the sales person but is very good. Use many sources to learn writing and hypnosis. Then combine them. "Conversational Hypnosis" is about as close to what this book claims to be as any truly are.

Hypnotic Writing
Everybody who writes can learn a lot from this book.
I realised that my own writing should be more interesting by making some changes. Right away I started re-writing my life-story.
I cannot thank enough Joe Vitale.

What you can learn from this book
If you are like me, you want whatever you write to be interesting. You want to capture people's attention, and have them desire what you are selling, or just to be interested in whatever story you are telling.

If you read this book you will learn how to make average writing fascinating, and eye opening examples, including a summary of the hypnotic phrases used throughout the book. I found chapters 45 and 46 particularly interesting.

In order to really learn when your brain is being engaged by good copy or good writing, you have to pay close attention to what you are reading, and notice when your state is changing. This takes some practice. How much is one good idea worth? If I take away one good idea from a book, the book is worth the price. I just gave my copy to someone as a present, and will be buying a replacement copy.

As a trainer of NLP, what I find lacking in this book is that he does not show how to use embedded commands when writing, which is something that really would give the book many times its cover price. Nor does he extensively list the voabulary used by advertisers. Nevertheless, I did learn many things.

I will be referring to this book time and again. The more often you read this book the more useful it seems, and I seem to pick up something new each time. What is in this book is useful, and there is still far more to discover. So, buy this book and keep exploring

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