Product Description

With an intense focus on strategy that won't be found in any other guide, this invaluable resource will be of immediate help to publishers, authors, and most anyone who wants to succeed in the publishing industry. Completely updated and expanded with an enhanced focus on selling outside traditional channels, The Complete Guide to Book Marketing features systematic, results-oriented approaches to reaching the largest amount of readers for the least amount of money. Readers will find no-nonsense advice for building a publishing identity, cultivating feedback from your audience, and implementing an effective publicity campaign. This new edition also features a brand-new section on marketing to the lucrative education market, as well as new information on e-book marketing, print-on-demand, and marketing backlist and reprint titles.

Product Details

• Amazon Sales Rank: #281187 in Books
• Published on: 2004-02-01
• Released on: 2004-02-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 256 pages

Review
"David Cole's straight-talking, clear-headed book about the basics of book marketing is valuable not only on its own but also as a complement to more pie-in-the-sky guides." -- Judith Appelbaum, author of How to Get Happily Published, managing director, Sensible Solutions, Inc

"The Complete Guide to Book Marketing is an essential reference for anyone who wants to learn absolutely everything about how to sell books. If you publish, market, sell, or publicize books, you need this book close at hand." -- Tony Lyons, president and publisher, The Lyons Press

"Without a doubt this is the best book on the subject. I'll be recommending it to all our clients and any publisher or author who wants to know more about marketing." -- Randall Beek, president, Consortium Book Sales & Distribution

As one who has read every book in the field and spent his career practicing the subject, I found David Cole's The Complete Guide to Book Marketing to be insightful and articulate. I've already put several tips to work on the job!" -- Robin Bartlett, director, market and business development, World Book Publishing

From the Publisher
Time for Team Work:
David Cole Calls Upon Authors and Publishers to Combine Their Marketing Efforts

When author Ronald Peters signed his first book with a mid-size publishing house, things looked great at first. Yet as soon as his book entered the marketing process, trouble arose. Peters felt that his publisher never did enough to promote his book. The publisher’s marketing staff felt that Peters was nurturing unrealistic expectations towards their capacities. Hours were spent calming hurt feelings—time that no publisher or author can afford to waste, says David Cole.

Cole is a prominent book marketing consultant and the author of The Complete Guide to Book Marketing, Revised Edition. He thinks that as publishers (and their authors) are competing with increasingly powerful media conglomerates, it is ever more important for the two to cooperate on marketing issues. His book helps both authors and publishers understand what works in today’s competitive marketplace—and what each can do to maximize the marketing impact.

Highlights of The Complete Guide to Book Marketing, Revised Edition:
* low-risk strategies for book marketing in a tight economy, such as marketing of reprints and back list titles
* real-life examples of successful marketing strategies from countless small and mid-level publishers
* strategies for breaking into the lucrative education market
* discusses book marketing within the context of the entire publishing enterprise
* special focus on e-book marketing and print-on-demand

The Complete Guide to Book Marketing, Revised Edition features systematic and result-oriented approaches to reaching the largest possible markets while staying cost-effective. Chapters cover building a publishing identity; knowing your audience and cultivating feedback from them; creating an attractive book package; distributor partnerships; marketing to libraries; selling on the Internet and other non-bookstore sales; developing a strong public relations strategy; and implementing an effective publicity campaign.

About the Author
David Cole has spent almost 30 years in book publishing and been involved in every aspect of the industry: as a publisher with his own company (Bay Tree Publishing); brokering the sale of publishing companies and creating business plans through his consulting firm Gemini Marketing & Communications; as a publishing commentator writing columns for two newsletters (Book Publishing Report and Bulldog Reporter’s Book Marketing & Publicity); as a marketing consultant to numerous small and mid-size publishing companies; as Founder and first President of the San Francisco Bay Area Book Festival; as a teacher (instructor in the University of California Extension certificate program in publishing) and speaker at numerous publishing events. His career has also included stints in editing, production, publicity, marketing and management, including six years as Marketing Director for Nolo Press. He is the author of The Complete Guide to Book Marketing and co-author of The Lobster Kids Guide to Exploring San Francisco. He can be reached by email at dcole@geminicole.com or by phone at 510-525-6902.

Customer Reviews

"How to" instruction in every aspect of publicity
In his The Complete Guide To Book Marking, marketing consultant and author David Cole offers a well organized and presented compendium of "how to" instruction in every aspect of publicity, promotion, and marketing of books designed specifically for the self-published author, small press publisher, regional and speciality house marketing staff. All facets of presenting books to the marketplace are covered including trade distribution, the libraries, direct-mail and direct sales marketing, selling books on the Internet, through non-book retailers, premium sales, and more. Of special value is the chapter devoted to subsidiary rights (serial, paperback, foreign, book clubs, audio, film, electronic formats). Cole does an especially fine survey of book publicity basics and creating an effective sales campaign, including guidelines and examples of effective PR and media kit copy. The Complete Guide To Book Marketing lives up to its title and is very highly recommended, invaluable reading for anyone seeking a commercial success in today's highly complex and competitive marketplace for book sales.

A must for new authors
This book is mainly targeted at small publishers and self publishers, but every starting-out author should read it. Writers often think that if only they could "get published," their career would take off. But getting published is only the first step. It is no guarantee against a book fading away, ignored, before its first bloom. This book educates writers about what they can do, on their own or with their publisher, to get their work publicized, recognized, onto bookstore shelves, and into readers' hands.

A must book for writers and publishers.
I've been in the writing/publishing field for almost a decade, but I learned a great deal from this book. Very current, including lots of ideas for promoting books over the internet. Wish I'd had this book when I was starting out.