Product Details

• Amazon Sales Rank: #10944 in Watches
• Color: Red/Black - AW591-4A
• Brand: Casio
• Model: AW591-4A
• Band material: Resin
• Bezel material: Metal
• Case material: stainless-steel
• Clasp type: Buckle
• Dial color: black
• Dial window material: Mineral
• Movement type: Quartz
• Water-resistant to 660 feet

Features

• Quartz movement
• Protective Mineral crystal protects watch from scratches
• Case diameter: 45 mm
• Stainless-steel case; Black dial; Day-date-and-month functions; Chronograph functions
• Water-resistant to 660 feet (200 M)

Amazon.com Product Description
This Casio men's watch features a dual display that has both the elegance of an analog watch and the functionality of a digital one. The resin case has a protective red metal bezel. White hours and minutes hands sweep around a black dial that has dashes for indexes while containing a digital display that allows for five daily alarms, a countdown timer, stopwatch, auto LED light, a calendar pre-programmed until 2099, and world time functionality with 29 time zones. A black resin band secures the watch to the wrist. The watch is water resistant to 660 feet (200 meters), and is covered by the manufacturer's 1-year warranty.

Development of the Timepiece Business
With the launch of its first watch in November 1974, Casio entered the wristwatch market at a time when the watch industry had just discovered digital technology. As a company with cutting-edge electronic technology developed for pocket calculators, Casio entered this field confident that it could develop timepieces that would lead the market.

In developing its own wristwatches Casio began with the basic question, "What is a wristwatch?" Rather than simply making a digital version of the conventional mechanical watch, we thought that the ideal wristwatch should be something that shows all facets of time in a consistent way. Based on this, Casio was able to create a watch that displayed the precise time including the second, minute, hour, day, and month — not to mention a.m. or p.m., and the day of the week. It was the first watch in the world with a digital automatic calendar function that eliminated the need to reset the calendar due the variation in month length. Rather than using a conventional watch face and hands, a digital liquid crystal display was adopted to better show all the information. This culminated in the 1974 launch of the CASIOTRON, the world’s first digital watch with automatic calendar. The CASIOTRON won acclaim as a groundbreaking product that represented a complete departure from the conventional wristwatch.

Casio transformed the concept of the watch — from a mere timepiece to an information device for the wrist — and undertook product planning based on this innovative idea. We developed not only time functions such as global time zone watches, but also other radical new functions using Casio’s own digital technology, including calculator and dictionary functions, as well as a phonebook feature based on memory technology, and even a thermometer function using a built-in sensor. The memory-function watches became our DATA BANK product series, while the sensor watches developed into two unique Casio product lines of today: the Pathfinder series displaying altitude, atmospheric pressure, and compass readings.

In 1983, Casio launched the shock-resistant G-SHOCK watch. This product shattered the notion that a watch is a fragile piece of jewelry that needs to be handled with care, and was the result of Casio engineers taking on the challenge of creating the world’s toughest watch. Using a triple-protection design for the parts, module, and case, the G-SHOCK offered a radical new type of watch that was unaffected by strong impacts or shaking. Its practicality was immediately recognized, and its unique look, which embodied its functionality, became wildly popular, resulting in explosive sales in the early 1990s. The G-SHOCK soon adopted various new sensors, solar-powered radio-controlled technology (described below), and new materials for even better durability. By always employing the latest technology, and continuing to transcend conventional thinking about the watch, the G-SHOCK brand has become Casio’s flagship timepiece product.

Today, Casio is focusing its efforts on solar-powered radio-controlled watches: the built-in solar battery eliminates the nuisance of replacing batteries, and the radio-controlled function means users never have to reset the time. In particular, the radio-controlled function represents a revolution in time-keeping technology similar to the impact created when mechanical watches gave way to quartz technology. Through the further development of high radio-wave sensitivity, miniaturization, and improved energy efficiency, Casio continues to produce a whole range of radio-controlled models.

Customer Reviews

Very pleased!
This is a must have watch! Sporty yet can be worn as a casual dress watch. Complicated at first but with a quick breeze through the manual, easy to master. Two thumbs up! Very pleased with this purchase and very impressed with the price. I got much more than I paid for ;)

Birthday Gift
I purchased this for my husband and he is more than
happy with it. He enjoys the light weight and it will
be used when we scuba dive in Mexico. Of course the
red bezel is a plus, hes big on that color.
Another great watch from Casio and we received in great
time.
Thank you again,
Victoria

good watch
good strong watch, and does everything i need it to do. i work around planes and this things has bumped and knocked into a lot of stuff when i'm working and keeps on ticking.