Tüketici Davranışları
Nudge: Improving Decisions About Health, Wealth, and HappinessInfluence: The Psychology of Persuasion (Collins Business Essentials)Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
Nudge: Improving Decisions About Health, We...
by Richard H. Thaler
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Influence: The Psychology of Persuasion (Co...
by Robert B. Cialdini
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Predictably Irrational, Revised and Expande...
by Dan Ariely
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Stumbling on HappinessScroogenomics: Why You Shouldn't Buy Presents for the HolidaysThe Wisdom of Crowds
Stumbling on Happiness
by Daniel Gilbert
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Scroogenomics: Why You Shouldn't Buy Presen...
by Joel Waldfogel
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The Wisdom of Crowds
by James Surowiecki
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Cheap: The High Cost of Discount CultureWhat Americans Really Want...Really: The Truth About Our Hopes, Dreams, and FearsShoptimism: Why the American Consumer Will Keep on Buying No Matter What
Cheap: The High Cost of Discount Culture
by Ellen Ruppel Shell
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What Americans Really Want...Really: The Tr...
by Frank I. Luntz
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Shoptimism: Why the American Consumer Will ...
by Lee Eisenberg
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