Product Description

Ten years after its original publication, The Radio Station, now in its fifth edition, is considered the standard work on this audio medium. It remains a concise and candid guide to the internal workings of radio stations and the radio industry. A comprehensive blueprint, this book details the functions performed successfully within every well-run station. Not only will readers understand how each job is best performed, they will know how it meshes with those of the rest of the radio station staff. For readers uncertain of career goals, this book provides a solid foundation in who does what, when, and why.

The fifth edition updates and expands this classic text acclaimed by radio educators and practitioners from around the United States. New sections on radio and the Internet, AM stereo, cable and satellite radio, niche formats, mergers and consolidation, future prospects, and digital technology, as well as new illustrations, feature boxes and quotes from industry pros bring the reader into the present world of the radio station, providing insight into this ever-changing field.

Candid guide to the internal workings of radio stations
Completely updated to reflect current trends such as changes in ownership rules and the impact of the internet
The standard work on the subject of U.S. radio for both industry and academia

Product Details

• Amazon Sales Rank: #899065 in Books
• Published on: 2000-03
• Number of items: 1
• Binding: Paperback
• 336 pages

Review
'Teachers will like the fifth edition of The Radio Station...So will radio managers willing to hire inexperienced employees. Hand this to someone who is starting out or is familiar with only one part of the station. It walks you through management, sales, news, programming, engineering, ability reports and so on.' - Paul McLane, Radio World, December 2000

Book Info
Text provides a guide to the internal workings of radio stations and the radio industry. Includes new and expanded sections, including satellite and Internet radio, new digital technologies, government rules and regulations, and updated industry economics and statistics. For undergraduate students. Previous edition: c2000. Softcover.

From the Publisher
For readers uncertain of career goals, this book provides a solid understanding of who does what, when, and why. In a fresh and engaging style, The Radio Station, Fifth Edition, covers in detail all departments within a radio station.

Customer Reviews

Excellent Intro to the 'World' of Radio
As an former DJ, I've wondered about the state of radio in this day and age. Michael Keith has done an excellent job of capturing it with this book. Mr Keith does a great job of describing radio's history, from its humble beginnings to today's world of culture of deregulation and consolidation, as well as also describing all the various departments and jobs within a station. I wish there'd been a book like this around when I was an announcer.

There are chapters devoted to programming (and various formats), sales, news, and research (always important facets that folk don't always think about), promotion, commercial production, even one on engineering (let us never forget the job the sometimes underappreciated engineers perform).

If you want to get into radio broadcasting or (like me) have an interest in the field and where it's headed you need to get this book.

The best radio coverage
This new edition is the best yet! Keith is the authority on this subject. There are no rivals to this commanding overview of the audio medium. The coverage of this topic is complete and then some in this edition. You want to know about radio? This incomparable book will tell you all you need to know. First rate.

Great Introduction to Radio
If you want to know what the radio industry is all about read this book. It is written by a veteran in the field who has published extensively on the subject, presented research at conferences, and worked in the radio business before entering academe. Dr. Keith knows the business.

He traces trends and provides historical perspective on how things came to be as they are. Station managers would find this to be a useful resource manual. There are all kinds of subjects covered that they would face on a daily basis.

I recommend this book. I've used it in teaching at the university level over the years. Student feedback has been positive.