Product Description

"’Lance hates losing, but is not afraid of it.’" This fearless approach gave Lance the freedom to take the risks required to achieve peak performance and to continue to seek improvement even while at the top of his sport."
--from How Lance Does It

What is the secret to someone like Lance Armstrong’s consistent and phenomenal success? Is it something you’re born with, or is it something that can be acquired, developed, and perfected? Author Brad Kearns observes four success factors in Armstrong that can provide inspiration and direction to help you live like a champion every day.

No magic tricks, silly acronyms, mind games, or gimmicks. How Lance Does It captures the pure essence of Armstrong from every angle, including the secrets for harnessing your own inner strength in every challenge you face, from business to parenting to stress management.

"Brad Kearns has a refreshing perspective on peak performance that he captures eloquently in his writing. While being intensely competitive and focused on winning is great, Kearns reminds us that our greatest rewards come when we are motivated by pure love of the experience."
--Lance Armstrong

Product Details

• Amazon Sales Rank: #548624 in Books
• Published on: 2006-10-09
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 192 pages

From the Back Cover

"Brad Kearns has a refreshing perspective on peak performance that he captures eloquently in his writing. While being intensely competitive and focused on winning is great, Kearns reminds us that our greatest rewards come when we are motivated by pure love of the experience."
--Lance Armstrong

"’Lance hates losing, but is not afraid of it.’" This fearless approach gave Lance the freedom to take the risks required to achieve peak performance and to continue to seek improvement even while at the top of his sport."
--from How Lance Does It

Learn to "Live Strong" every day of your life

How does Lance Armstrong do it? One of the greatest athletes of all time has faced monumental obstacles on his journey to the pinnacle of the sports world as the record seven-time Tour de France champion. While his genetic gifts and killer instinct are superior, it's his exuberance for life that sets him apart as an athlete, celebrity spokesperson, and international icon for hope and living strong. How Lance Does It is an entertaining and powerful handbook for applying the secrets of a champion to your own peak performance goals.

Author Brad Kearns, a longtime friend of Armstrong and former champion professional triathlete, offers a unique insider's perspective. In this intimate and inspiring book he gives you direct access to the four success factors that Armstrong embodied as the world's greatest cyclist:

• Positive Attitude: Overcome difficult circumstances and maintain a winning environment by interpreting your past experiences and present circumstances in a positive light.
• Clarity of Purpose: Develop the deep commitment and focus needed to align your behavior and the pursuit of your goals with your ultimate life purpose.
• Specialized Intelligence: Cultivate your smarts by learning and improving from mistakes, making intuitive decisions, and adopting a big-picture perspective on life challenges.
• Pure Confidence: Develop a belief in your abilities that transcends tangible results by connecting with your most powerful motivator--a pure love of the pursuit of peak performance. In doing so, you will awaken your inner strength and banish the fear of failure forever.

By understanding the factors that make Lance Armstrong a champion and applying them to your own personal and professional goals, you can realize the highest expression of your talents--whether it's in a bike race or the rat race, in the boardroom or the living room--and cultivate an unbeatable joy for living every day to the fullest.

About the Author

Brad Kearns has been a friend of Lance Armstrong since their days as teammates on the pro triathlon circuit in the late 1980s. A noted speaker, author, and coach, he has published four books on health and fitness, including Breakthrough Triathlon Training, and numerous articles for leading endurance publications worldwide. He lives in Auburn, California, with his wife, Tracy, and two children, Jack and Maria.

Customer Reviews

The Real Nuts and Bolts of Reaching Your Potential
Brad does a great job of outlining, for real, what it takes to stay on track toward your potential. His articulation of the difference between 'most folks' and athletes is very key. I relayed a message from Brad's book to my 4th and 5th graders in Physical Education class today: If you are really going to move toward being a champion, you must focus on enjoying the experience you are having, regardless of the score of the game. They loved it. The game play went more smoothly after being given permission, or being reminded not, to obsess about the score or winning or losing....

Great look at how to succeed - in sports or life.
This is a fantastic book on a number of levels. First and most obvious, it's a great inside look at Lance Armstrong. Brad Kearns' inside knowledge spans Lance's entire career, from when they were both on the triathlon circuit back in Lance's pre-cycling days, all the way through Lance's current "retirement." The book is full of interviews with Lance and his famous "inside circle." Any cycling fan will love the behind-the-scenes look into Lance's life and career.

But this is more than just another Lance book. I don't generally like "how-to-get-ahead" type books, but this book also fits that genre as well. Brad looks at the main success factors used by Lance and shows us specifically how we can all use those same factors in our own lives.

Instead of being just another how-to-get-ahead book, however, Brad knows that "success" can mean a lot of different things to a lot of different people and invites us to look at what we think of as "success." Maybe success to you means having a great life where you can spend time with your children and not get caught up in the rat race. This book applies to that kind of success as well, which I find very refreshing.

In short, I think anyone from attorneys to cyclists to students to soccer-moms can take something from this book and have it help them improve their lives - and be entertained at the same time.

George Pierce Review
This book delves into the depths of motivation and lays out many particulars and options for developing focus to achieve. Brad has offered many of his own insights as well as "insider" tips that no one else could have come up with without extensive research. This book offers practical day to day tips to "re-wire" your brain for accomplishing goals, to plant seeds and harvest fruits of your plans. You can't put this down once you are into it and I suggest taking away some key insights and implenting for 2007. Great effort Brad and Thanks for the Book!