Product Description

National Book Critics Circle Award Finalist

"A biography that has many of the best attributes of a novel. . . . Wonderfully fluent and compelling." --The New York Times

"A triumph of the art of biography. Unflaggingly interesting, it brings John D. Rockefeller Sr. to life through sustained narrative portraiture of the large-scale, nineteenth-century kind."--The New York Times Book Review

In this endlessly engrossing book, National Book Award-winning biographer Ron Chernow devotes his penetrating powers of scholarship and insight to the Jekyll and Hyde of American capitalism. In the course of his nearly 98 years, John D. Rockefeller, Sr., was known as both a rapacious robber baron, whose Standard Oil Company rode roughshod over an industry, and a philanthropist who donated money lavishly to universities and medical centers. He was the terror of his competitors, the bogeyman of reformers, the delight of caricaturists--and an utter enigma.
        Drawing on unprecedented access to Rockefeller's private papers, Chernow reconstructs his subject's troubled origins (his father was a swindler and a bigamist) and his single-minded pursuit of wealth. But he also uncovers the profound religiosity that drove him "to give all I could"; his devotion to his family; and the wry sense of humor that made him the country's most colorful codger. Titan is a magnificent biography --balanced, revelatory, and elegantly written.

"Important and impressive. . . . Reveals the man behind both the mask and the myth."--The Wall Street Journal

"One of the great American biographies. . . . [Chernow] writes with rich impartiality. He turns the machinations of Standard Oil . . . into fascinating social history."--Time

Product Details

• Amazon Sales Rank: #58444 in Books
• Published on: 1999-09-07
• Released on: 1999-09-07
• Original language: English
• Number of items: 1
• Binding: Paperback
• 832 pages

Amazon.com Review
The patrician accent of George Plimpton (author of Truman Capote and The X Factor), with its edge of aristocracy and money, is perfectly suited for telling the rags-to-riches story of America's most famous businessman and philanthropist. Indeed, Plimpton seems to positively relish the superlatives that describe the life of John D. Rockefeller, who was far and away one of the most calculating, secretive, competitive, merciless, and talented figures ever to dominate the free market. Showing, early on, his keen attachment to hard work and keeping accounts, Rockefeller started out as an accountant in Cleveland. From there he went into the produce business, and then on to oil. By the time he was 31, he was the most powerful oil refinery owner in the world. His strategies for suppressing competition and controlling all aspects of the oil business while still paying attention to the smallest details make for dramatic listening in this well-documented and accessible narrative. Plimpton recounts how Rockefeller was the ultimate clutch player, calm in the face of adversity, a manager who was constantly searching for talented people and another way to grow Standard Oil into a megalithic modern corporation. Ultimately his rapacious business practices would make him head of the most powerful monopoly in America and the richest man in the world. Plimpton's engrossing reading of Titan brings out the human side of Rockefeller, a man of contradictions who was greedy yet giving, a capitalist villain and a do-gooder. A teetotalling Baptist, he began giving to charity when he was earning just a few dollars a week. As his wealth grew, so too his financial gifts. In the end, Rockefeller's philanthropic acts rivaled the precedents he set as a businessman. The oil baron died just short of his last goal--to reach the age of 100--but the indelible imprint he made on America's financial landscape will live on into the 21st century. (Running time: six hours, four cassettes) --A.E.D.

From Library Journal
National Book Award-winner Chernow's balanced account of Rockefeller Sr.'s life is artfully read by George Plimpton. Billionaire, Standard Oil mogul, and powerbroker, Rockefeller had his start in rural New York State where his upbringing was frugal, at best. Young John showed an aptitude for math and an early understanding of business practices. His mother instilled in him a strong moral and religious conviction, which influenced and colored his long life. Oil was, at first, a sideline in Rockefeller's commodities partnership, but by the turn of the century, it had made him wealthy and infamous. Philanthropy made his name a household word and claimed an increasing amount of time in his later life. Access to the Rockefeller archives contributed to Chernow's success in rounding out the picture of Rockefeller's public and private life. Recommended.?Joanna Burkhardt, Univ. of Rhode Island Lib., Providence
Copyright 1998 Reed Business Information, Inc.

From The New Yorker
...prodigiously researched ... Chernow surveys almost everything that is already known about his subject ... and also unearths some original material.

Customer Reviews

Deep, impartial, intelligent and thorough.
As a frequent visitor to New York, I'd often wondered who the "Rockefeller" of the Rockefeller Plaza was, and how he made his fortune. I bought this book with an air of caution, as biographies of highly successfull people can be biased either towards patronising hero-worship, or venomous character assasination. I needn't have worried, as Ron Chernow's extensive, thorough and even-handed book portrays not only JDR's progress through and beyond his 98 years, but also America's consequent development.

The personal conflict between hard-edged business practices and religious ethics are deftly portrayed, and left for the reader to decide wether or not Rockefeller was trying to bring stability and structure to a highly unpredictable market place, or being an un-controllable corporate steam-roller.

The book is not just a study of the incredible business career of John D Rockefeller. To take us some of the way towards understanding the individual, Ron Chernow allows time to give a fascinating look at the early days of not only the parents and grandparents, but also the life styles and factors from before his birth that would so influence the life of JDR. The book covers the years of philanthropy showing how a vast fortune in the right hands can be used effectively.

It's an excellent book, well researched and well written. I learned a great deal from it, and have a tremendous respect for not only the subject of the book, but also the author. I'd recommend "TITAN" to everyone.

Finest business biography I've ever read
While John Rockefeller is one of the most famous and influential men in American history, he has nonetheless come down to Americans in caricature: steely-faced, secretive, greedy, crafty, and ruthless. He was certainly all these, but Ron Chernow has in this book laid bare for us the rest of the story, which is complex, exhilarating, quirky, and rich in paradox. A business genius, Rockefeller was a pivotal figure in developing the modern corporation as the organizational vehicle for controlling massive capital-intensive operations. Recognizing early on that an empire of the scale he envisioned could not be run effectively in the autocratic style still common in his day, he rarely made important decisions without seeking debate and achieving a common mind among his key associates, foreshadowing the "consensus-management" style typical of large-scale enterprise today. His most flagrant sin, and the one that fueled the political backlash against Standard Oil, was the ruthlessness with which he crushed competitors. However, even here he played by the cold-blooded rules as he saw them and was rarely vindictive. When advantageous to himself, as it often was, he extended the olive branch to vanquished rivals, buying out their companies and drawing them into his organization, making at least some of them richer than they could have been on their own. This was not generosity but the inexorable mechanism whereby he expanded Standard Oil into a monopoly. Nevertheless, generosity - paradoxical as it seems - was in fact central to Rockefeller's life. Chernow traces Rockefeller's philanthropy back to his deepest roots as the dutiful son of an intensely religious Baptist mother. We seem him tithing to his church and devoting his time and attention to charity and "good works" already at the start of his career when he was a salaried bookkeeper struggling to put food on his family's table. He made his fortune relatively early in what proved to be a very long life, and he gradually backed away from active management of his company, focusing his colossal energies for most of his mature years on his philanthropic enterprises. There is a wealth of personal material in this book that makes Rockefeller very human, albeit eccentric. His passion as an old man for golf, for example, was almost comical. He despised high-society and ostentation, and socialized mostly with business cronies, family members and people from the smallish Baptist church he was devoted to his entire life. One of the more fascinating threads concerns his ne'er-do-well father, an itinerant huckster and small-time swindler who largely abandoned his family to near-poverty, but had a habit of re-appearing at odd times througout his son's life. Chernow leads us to speculate that the fanatical discipline and devotion to duty which drove Rockefeller might have been a reaction formation against his irresponsible paterfamilias. Who knows? Like all biographies, even the best ones, this book in the end fails to "explain" it's subject, and if anything Rockefeller emerges from it more enigmatic than ever. But the book brings him alive and left me with the desire to know more about him, always the mark of a top-notch biography. That's what this one is and I highly recommend it.

The parallels to Gates and MSFT are an interesting subtext
I am in awe of Ron Chernow for writing a long and thorough biography that I absolutely could not put down. Rarely have I finished such a long book in such a short period of time. Chernow manages to show how complex Rockefeller's personality and motives, were, and he helps us to avoid the all-too-easy cliches about the rich and powerful. Yet while revealing the complexity, he is never boring, didactic, or long-winded.

I found it interesting to compare Rockefeller and Standard Oil to Bill Gates and Microsoft. Both men are powerful, rich, misunderstood, certain that their actions are ethical and good for their country and the economy, and dedicated to helping those who are less fortunate. Both men vow(ed) to give away most of their fortune. Both have been attacked by their own government, and villified in the press. Both dominate media coverage of business. And, like Rockefeller, Gates is a brilliant strategist who defies easy cliches and shallow descriptions. You can see goodness in either man, and you can also see evil. The beauty of Chernow's biography is that he allows us to see both sides of Rockefeller, without ever landing on either side himself.

Regardless of my thoughts on the parallels, I highly recommend this bio. Four friends are receiving it as their Christmas gift from me.