Product Description

When Joe Trippi signed on to run Howard Dean's 2004 presidential campaign, the long–shot candidate had 432 known supporters and $100,000 in the bank. Within a year, Trippi and his team had transformed the most obscure candidate in the field into a Democratic front–runner with a groundswell of 640,000 supporters and more money than any Democrat in history –– mostly through donations of one hundred dollars or less. Trippi's revolutionary use of the Internet and an impassioned, contagious desire to overthrow politics as usual grew into a national grassroots movement and changed the face of politics forever.

As Trippi argues persuasively, the Internet is distributing power to the people right now. And the companies that understand the coming revolution will be the first movers in this new era, while those that wait will be left behind. From his behind–the–scenes look at Dean's shocking rise and fall to his "seven inviolable, irrefutable, ingenious things your business or institution or candidate can do in the age of the Internet that might keep you from getting your ass kicked, but then again might not," Joe Trippi offers an inspiring glimpse of the world we are becoming. And he shows how power, in the hands of all of us, changes everything.

Product Details

• Amazon Sales Rank: #623345 in Books
• Published on: 2005-07-01
• Released on: 2005-07-05
• Original language: English
• Number of items: 1
• Binding: Paperback
• 272 pages

About the Author

Joe Trippi made national headlines with his innovative Internet-based campaign for Governor Howard Dean. A senior adviser on Senator John Edwards's 2008 campaign, Trippi is an election analyst and commentator for CBS, and he has been profiled in GQ, Fast Company, The New Republic, and the New York Times Magazine. A father of three, he lives with his wife on the eastern shore of Maryland.

Customer Reviews

A glimpse into the bottom-up future
I hadn't really realized it before I read this book, but television--and especially televised politics--is a ridiculous notion. Trippi talks candidly about how he rejected the old model with his work on the Dean campaign, a campaign more about its supporters than its candidate. He explains how bottom-up business models like eBay and Napster are shaking up traditional corporations, and how these phenomena are essentially movements rather than simple businesses--and are therefore ultimately unstoppable.

Trippi walks us through the Dean campaign, dwelling more on the principles and themes than on day-to-day operations. This isn't a post-mortem or a retrospective as much as it is a vision for the future of American politics. Those of us who followed the campaign saw where the Internet took it; Trippi shows us what lies farther along that path--the trail he blazed--last year.

Amazon itself has a grassroots element to it: the customer comments we post here can make or break the sales of the books we review. Trippi seems to understand this--he mentions specific people by their "handles" from the Dean Blog, at times giving them as much credit as he did seasoned political folks on the campaign staff.

Great book, well-written, and fun to read.

Great personal story, important national message
Edit of 20 Dec 07 to add links.

Joe Trippi has produced a very fine personal story that clearly presents Trippi, Dean, and the Internet as the people's tool, in the context of "early days." His big point is in the title: this is about the overthrow of "everything."

I took off one star for two reasons: his very limited "tie in" to the broad literature on the relationship between the Internet and a *potentially but not necessarily* revitalized democracy; and his relative lack of attention to the enormous obstacles to electronic democracy getting traction, including the corruption of the entire system from schoolhouse to boardroom to White House.

There is a broad data point that Trippi missed that adds great power to his personal appreciation of the future: the inexpensive DoKoMo cell phone and network approach from Japan, when combined with Sony's new playstation that is connected to the Internet and opens up terabytes on online storage to anyone with $300, and to this I would add [...]semantic web and synthetic intelligence architectures--these all combine into finally making possible the electronic connectivity of poor and working class voters, not just the declining middle class and the wealthy. 2008 is the earliest that we might see this, but I suspect it won't be until after two more 9-11's, closer to 2012.

There are a number of gems throughout the book, and I will just list a few phrases here:

-- politics of concentric circles--find the pebble in every town

-- polling substitute's conviction for bullshit (his word)

-- citing Robert Putnam in "Bowling Alone," every hour of television watching translates to a 10% drop in civic involvement

-- what gets destroyed in scorched earth politics is democracy

-- McCain led the way for Dean in using the Internet and being an insurgent ("the Republican branch of the Republican Party")

-- the dirty secret of US politics is that fund-raising (and I would add, gerrymandering) take the election decision out of the hands of voters

-- the existing party machines are dinosaurs, focused on control rather than empowerment--like government bureaucracies, they cannot accept nor leverage disruptive innovation (see my review of "The Innovator's Solution")

-- Open Source Rules--boy, do I agree with him here. He describes Dean's campaign as the first really committed "open source" campaign, and this is at the heart of the book (pages 98-99). One reason I have come to believe in open source software, open source intelligence, and open spectrum is that I see all three as essential to the dismantling of the Maginot line of politics, institutional dominance of money and votes on the Hill.

-- Media will miss the message. He has bitter words for the media spin and aggression that helped bring Dean down, but his more thoughtful remarks really emphasize the mediocrity of the entertainment media and its inability to think for itself.

-- TIRED: transactional politics. WIRED: transformational politics

-- Democratic fratricide killed Dean--Gephardt on his own, and Clark with backing from Clinton, killed the insurgency

-- Cumulative Intelligence is a term that Trippi uses, and he puts in a strong advertisement for Google's gmail that I found off-putting. Googling on the term "collective intelligence" will get one to the real revolutionaries. When he quotes Google as saying it will "harness the cumulative intelligence of its customers" this reminds me of my own phrase from the early 1990's, one Mike Nelson put in one of Al Gore's speeches, about the need to harness the distributed intelligence of the Whole Earth. My point: we don't need Google to get there--collective intelligence is already happening, and Google is a side show.

Tripi's final chapter has "seven rules": 1) Be first; 2) Keep it moving; 3) Use an authentic voice; 4) Tell the truth; 5) Build a community; 6) Cede control; 7) Believe again.

There are a rather lame few pages at the end on Change for America. Forget it. Change for America is going to be bottom-up, from the county level.

I want to end by noting that at one point, on page 156, I wrote in the margin, "this is a moving book," but also express my frustration at how unwilling Dean and Trippi were to listening to those of us (Jock Gill, Michael Cudahay, myself), who tried very hard to propose a 24/7 team of retired Marine Corps watchstanders with structured staff processes; a massive outreach to non-Democratic voters including the 20$ of the moderate Republican wing ready to switch. On page 161 Trippi writes "The truth is that we never really fixed the inherent problems in the organization that I saw that first day...." I could not help but write in the margin, "We told them so."

The problem with Dean and Trippi is they became enchanted with the blogs and the newness of its all--as well as the fund-raising--and lost sight of the fundamentals. The winner in 2008 or 2012 will have to strike a better balance. One other note: the revolution that Trippi talks about is sweeping through Latin America, with active Chinese, Korean, and Japanese interest. It is just possible that electronic populism will triumph in Latin America before public intelligence becomes commonplace in America.

See also:
A Power Governments Cannot Suppress
One from Many: VISA and the Rise of Chaordic Organization
Society's Breakthrough!: Releasing Essential Wisdom and Virtue in All the People
The Tao of Democracy: Using Co-Intelligence to Create a World That Works for All
The World Cafe: Shaping Our Futures Through Conversations That Matter
The Cultural Creatives: How 50 Million People Are Changing the World
Collective Intelligence: Mankind's Emerging World in Cyberspace
Group Genius: The Creative Power of Collaboration
All Rise: Somebodies, Nobodies, and the Politics of Dignity (BK Currents)
Escaping the Matrix: How We the People can change the world

Old Joe is on to something...
It typically takes me a week to read a book. I read this one in one day. I cancelled a business meeting and missed a flight in order to finish it. I called my wife and friends. I bought copies for my clients who I've been trying to explain this "internet thing" to for months. And when I closed my own book, I let out a long breath that I had been holding for weeks.

As a national community, we're twisting and turning, frustrated and wringing our hands for relief... but of what? Why are we going crazy? Why is everyone in this country running around on antidepressants and prepackaged God-speak and Reality TV? We're chasing after personal growth and renewal - we're getting massaged and eating out more than ever before in history, but we don't find any relief.

The theme of the Dean campaign gave us a glimpse of what we seek. The relief that we crave can only be fully understood in the moment of acquisition... the moment we realize that we have the power. The government of our own country is in our hands. The 1960's should have left a thumbprint, but our parents forgot to tell their children: YOU HAVE THE POWER. And for those of you who need to bottle up a little hope and take it with you to the office, the book reads like an action novel. Thanks, Joe. Take leadership. America is listening ? and you have work to do.
~Ian Bryan, www.sensiblecity.com