Product Details
Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts

Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts
By Tom Sant

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Product Description

With over 40,000 copies sold, the first edition of Persuasive Business Proposals helped many readers construct dynamic, effective proposals. Now in paperback, this fully-revised second edition still gives readers simple, effective techniques for organizing, writing, and delivering proposals while updating the author's winning strategies for today's global business environment.

By cutting through the confusion, and providing dozens of real-world examples, this updated version provides step-by-step instructions for crafting value-centered, recipient-specific proposal packages, with all-new discussions on:

* How to increase business using new communication channels from e-mail and electronic submissions to PDF, HTML, and others * The Seven Worst Proposal Mistakes illustrated with real-world examples

This is an essential book for anyone seeking to win contracts and sell projects.


Product Details

  • Amazon Sales Rank: #154849 in Books
  • Published on: 2003-12-26
  • Original language: English
  • Number of items: 1
  • Binding: Paperback
  • 224 pages

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Editorial Reviews

Review
"..this book contains valuable advice for writers who have to sell either their organization's or their department's products and services. -- Writing That Works

"It's a sturdy little book crammed full of suggestions, tips and templates." Mr. Sant lays it out step by step. -- Dalls, TX Morning News February 2004

Review

Writing That Works: "This book contains valuable advice for writers who have to sell either their organization’s or their department’s products and services. What's more, Sant writes clearly and concisely, and his wry humor and use of real -- and sometimes awful --examples adds to the readability. Use the book yourself or pass it on to departments that are writing bad proposals, and Sant assures readers most of them are."

Review

Selected by Choice magazine for the annual Outstanding Academic Titles award list for 2004