Product Description

Do you realize how much your professional success, your income, and even your personal relationships depend on your ability to persuade, influence, and motivate other people? Yet many of us continue to use outdated tech­niques for convincing others...or worse yet, have no technique at all. Kurt Mortensen, through his Persuasion Institute, has sought out and studied the world's top persuaders, and with his specially formulated Persuasion I.Q. assessment--the most comprehensive persuasion resource available today--he lets readers in on the essential habits, traits, and behaviors neces­sary to cultivate their natural persuasive abilities. Concen­trating on the 10 major Persuasion I.Q. skills, the book allows readers to determine their own current Persu­asion I.Q., helping them to identify their strengths and weaknesses, and start­ing them down a path to enormous success and wealth. The book reveals powerful techniques that will enable them to:

read people quickly * create instant trust * get others to take immediate action * close more sales * win over clients * accelerate business success * earn what they're really worth * influence others to accept their points of view * win negotiations * enhance relationships * and--most important--hear the magical word "yes" more often! Whether we're selling a product, presenting an idea, or ask­ing for a raise, persuasion is the magic ingredient. This powerful, life-changing book will transform anyone into a persuasion genius.

Product Details

• Amazon Sales Rank: #311586 in Books
• Published on: 2008-06-11
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 336 pages

Features

• ISBN13: 9780814409930
• Condition: USED - GOOD
• Notes:
• Click here to view our Condition Guide and Shipping Prices

From Publishers Weekly
Mortensen (Maximum Influence) draws on Howard Gardner's research on multiple forms of intelligence and Daniel Goleman's Emotional Intelligence to introduce his concept of PQ—the specialized intelligence required for the art of persuasion. While the book is primarily geared toward marketing and sales professionals, the author argues that the inability to command influence is a universal personal and professional dilemma; he makes a compelling case that teachers, social workers, parents and spouses can benefit enormously from the respect power that accompanies finely tuned people skills. Mortensen invokes great communicators from Confucius and Thoreau to corporate CEOs to present PQ's key components (the five C's of trust: character, competence, confidence, credibility and congruence) and rewards (more sales and fruitful negotiations, higher incomes, happier relationships). Sections on mirroring and other nonverbal persuasion techniques are especially fascinating, and the author's emphasis on developing self-knowledge as a crucial ingredient will inspire readers to determine their purpose and passion. Mortenson's insights are enriched by anecdotes, humorous illustrations, a persuasion IQ test and an accessible step-by-step structure. Simultaneously useful and entertaining, this book is a thought-provoking examination into developing a vital talent. (June)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review

"Simultaneously useful and entertaining, this book is a thought-provoking examination into developing a vital talent.” Publishers Weekly

About the Author
Kurt W. Mortensen (Provo, UT) is is one of America's leading authorities on persuasion, motivation and influence. He is the coauthor of the bestselling book Maximum Influence (978-0-8144-7258-3).

Customer Reviews

Kurt Mortenson doesn't walk the talk
A couple of years ago, I took a class with Kurt and signed up for his year long coaching at a tune of $6,000.00. Now mind you, I've spent a lot of money on coaching and training over the years and this was absolutely the worst, and I mean absolutely the worst training (if you can call it that)I have ever received. Someone in my organization signed he and his wife up for an even bigger coaching package than me($30,000) and still hasn't received a refund. We were told there were so many unhappy customers, they can't refund everyone's money which is their guarantee.

Kathleen Yow-Wells
Kirkland, WA

After months and Better Business Bureau in Utah, I did get a partial refund, but they still owe me $1500.00.

I wouldn't buy anything extra from Kurt Mortenson, i.e. trainings or coaching packages.

Boring, tedious, persuasion anti-thesis
I own and I've read many (most?) books on persuasion and found most of them to be at best average. Most fail to persuade the reader. This one is one of the worst. It rehashes the old (and by now tired) principles form Cialdini's Influence, while not adding anything new or useful.

The writing style lacks enthusiasm, leaves you bored and uninspired. If an "expert" on persuasion fails to persuade the reader to keep reading, his credibility suffers. The only reason I kept reading is to find out if things get better towards its end. They don't. If there has ever been a book that looked like it was written by a committee, this would come very close.

This book will help anyone who deals with people
Persuasion IQ is an incredible book, the charts and graphs as well as the specific lists are all designed with elegant precision and are very insightful. Kurt Mortensen must have persuaded an expert designer to lay that all out.
The thing I like best about the book though is that it makes it really easy to find out just how good of a persuader you are and then shows you how to improve. Why would anyone want to go study psychology for 20 years when they can get what will make a difference in this book.
I have read a lot of books in this genre and have found that most of them are full of fluff and regurgitated garbage. It seems as though Kurt has written Persuasion IQ from a refreshingly new perspective.
I recommend reading this book and buying one for each person in your organization, even if you aren't at the top of it yet.